{"id":10969,"date":"2024-02-15T07:32:46","date_gmt":"2024-02-15T00:32:46","guid":{"rendered":"https:\/\/businessupdate.id\/?p=10969"},"modified":"2024-02-15T07:32:50","modified_gmt":"2024-02-15T00:32:50","slug":"alasan-sony-pangkas-proyeksi-penjualan-ps5","status":"publish","type":"post","link":"https:\/\/businessupdate.id\/?p=10969","title":{"rendered":"Alasan Sony Pangkas Proyeksi Penjualan PS5\u00a0"},"content":{"rendered":"\n<p><strong>BusinessUpdate &#8211;<\/strong> Sony memangkas proyeksi penjualan PlayStation 5 (PS5) menyusul melemahnya transaksi di divisi gim utamanya.&nbsp;<\/p>\n\n\n\n<p>Dikutip dari CNBC, perusahaan gim asal Jepang tersebut memperkirakan akan menjual 21 juta unit PS5 pada tahun fiskal yang berakhir pada Maret 2024, turun dari perkiraan sebelumnya sebesar 25 juta unit.&nbsp;<\/p>\n\n\n\n<p>Penurunan prospek ini terjadi setelah Sony membukukan rekor pendapatan kuartalan pada kuartal yang berakhir pada Desember 2023 yang mencakup musim liburan.&nbsp;<\/p>\n\n\n\n<p>Sony menjual 8,2 juta unit konsol PlayStation 5 pada kuartal III\/2023, yang berlangsung dari Oktober hingga Desember 2023. Sony telah menjual 16,4 juta unit PS5 sejauh ini pada tahun fiskal tersebut.&nbsp;<\/p>\n\n\n\n<p>Sony juga memangkas perkiraan penjualan pada divisi gim sebesar 210 miliar yen menjadi 4,15 triliun yen. Tantangan yang dihadapi perusahaan adalah bagaimana upaya menjaga momentum untuk PS5 yang dirilis lebih dari tiga tahun lalu. Pada Oktober, Sony menyediakan versi konsol yang diperbarui dengan spesifikasi yang lebih baik.&nbsp;<\/p>\n\n\n\n<p>Pesaing Sony, Nintendo, juga sedang bergulat dengan masalah serupa. Nintendo berhasil mempertahankan minat terhadap Switch yang hampir berusia tujuh tahun berkat rilis gim baru dan film yang terkait dengan karakter terkenalnya, seperti Super Mario.&nbsp;<\/p>\n\n\n\n<p>Penjualan bisnis gim Sony naik 16% secara tahunan (yoy) menjadi 1,4 triliun yen per Desember 2023. Namun, laba operasional divisi gim turun 26% karena meningkatnya kerugian akibat promosi pada periode tersebut serta penurunan penjualan gim pihak pertama.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Sony juga menurunkan perkiraan penjualan secara keseluruhan menjadi 12,3 triliun yen, turun tipis dari perkiraan sebelumnya, yakni 12,4 triliun yen. (rn\/jh)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessUpdate &#8211; Sony memangkas proyeksi penjualan PlayStation 5 (PS5) menyusul melemahnya transaksi di divisi gim utamanya.&nbsp; Dikutip dari CNBC, perusahaan gim asal Jepang tersebut memperkirakan akan menjual 21 juta unit PS5 pada tahun fiskal yang berakhir pada Maret 2024, turun dari perkiraan sebelumnya sebesar 25 juta unit.&nbsp; Penurunan prospek ini terjadi setelah Sony membukukan rekor [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":10970,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[385,629,6201,430,6200,6199,6198],"class_list":{"0":"post-10969","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economic","8":"tag-game","9":"tag-jepang","10":"tag-konsol","11":"tag-penjualan","12":"tag-playstation-5","13":"tag-ps5","14":"tag-sony"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alasan Sony Pangkas Proyeksi Penjualan PS5\u00a0 - Businessupdate.id<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessupdate.id\/?p=10969\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alasan Sony Pangkas Proyeksi Penjualan PS5\u00a0 - Businessupdate.id\" \/>\n<meta property=\"og:description\" content=\"BusinessUpdate &#8211; Sony memangkas proyeksi penjualan PlayStation 5 (PS5) menyusul melemahnya transaksi di divisi gim utamanya.&nbsp; Dikutip dari CNBC, perusahaan gim asal Jepang tersebut memperkirakan akan menjual 21 juta unit PS5 pada tahun fiskal yang berakhir pada Maret 2024, turun dari perkiraan sebelumnya sebesar 25 juta unit.&nbsp; Penurunan prospek ini terjadi setelah Sony membukukan rekor [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/businessupdate.id\/?p=10969\" \/>\n<meta property=\"og:site_name\" content=\"Businessupdate.id\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=100088795961927\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-15T00:32:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-15T00:32:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/businessupdate.id\/wp-content\/uploads\/2024\/02\/Sony-PS5-e1707957155414.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"742\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rahman N\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EnterpriseMse\" \/>\n<meta name=\"twitter:site\" content=\"@EnterpriseMse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rahman N\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/businessupdate.id\/?p=10969\",\"url\":\"https:\/\/businessupdate.id\/?p=10969\",\"name\":\"Alasan Sony Pangkas Proyeksi Penjualan PS5\u00a0 - Businessupdate.id\",\"isPartOf\":{\"@id\":\"https:\/\/businessupdate.id\/#website\"},\"datePublished\":\"2024-02-15T00:32:46+00:00\",\"dateModified\":\"2024-02-15T00:32:50+00:00\",\"author\":{\"@id\":\"https:\/\/businessupdate.id\/#\/schema\/person\/ee5f4945907fe4de4de101853e46af6f\"},\"breadcrumb\":{\"@id\":\"https:\/\/businessupdate.id\/?p=10969#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/businessupdate.id\/?p=10969\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/businessupdate.id\/?p=10969#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/businessupdate.id\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Alasan Sony Pangkas Proyeksi Penjualan PS5\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/businessupdate.id\/#website\",\"url\":\"https:\/\/businessupdate.id\/\",\"name\":\"Businessupdate.id\",\"description\":\" \",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/businessupdate.id\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/businessupdate.id\/#\/schema\/person\/ee5f4945907fe4de4de101853e46af6f\",\"name\":\"Rahman N\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/businessupdate.id\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1b32fc3b4985e656f7a6bdb915824456c4309ce4721945bcc9d320300beed9f0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1b32fc3b4985e656f7a6bdb915824456c4309ce4721945bcc9d320300beed9f0?s=96&d=mm&r=g\",\"caption\":\"Rahman N\"},\"sameAs\":[\"http:\/\/businessupdate.id\"],\"url\":\"https:\/\/businessupdate.id\/?author=4\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Alasan Sony Pangkas Proyeksi Penjualan PS5\u00a0 - Businessupdate.id","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/businessupdate.id\/?p=10969","og_locale":"en_US","og_type":"article","og_title":"Alasan Sony Pangkas Proyeksi Penjualan PS5\u00a0 - Businessupdate.id","og_description":"BusinessUpdate &#8211; 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