{"id":11698,"date":"2024-03-28T08:08:34","date_gmt":"2024-03-28T01:08:34","guid":{"rendered":"https:\/\/businessupdate.id\/?p=11698"},"modified":"2024-03-28T08:08:38","modified_gmt":"2024-03-28T01:08:38","slug":"polytron-targetkan-penjualan-elektronik-naik-10-persen-selama-ramadan","status":"publish","type":"post","link":"https:\/\/businessupdate.id\/?p=11698","title":{"rendered":"Polytron Targetkan Penjualan Elektronik Naik 10 Persen Selama Ramadan"},"content":{"rendered":"\n<p><strong>BusinessUpdate &#8211;<\/strong> PT Hartono Istana Teknologi atau Polytron menargetkan kinerja penjualan produk elektronik dapat meningkat 5-10% pada momentum Ramadan 2024 dibandingkan tahun lalu.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Chief Commercial Officer Polytron, Tekno Wibowo mengatakan meski pada dua bulan pertama di 2024 terjadi kontraksi permintaan, namun pesanan mulai bergairah pada Maret ini.&nbsp;&nbsp;<\/p>\n\n\n\n<p>&#8220;Saya kira lebaran ini akan lebih besar dari tahun lalu, kalau lihat sampai bulan ini cukup bagus. Bayangan saya 5-10% lebih baik,&#8221; kata Tekno di Jakarta, Rabu (27\/3\/2024).&nbsp;&nbsp;<\/p>\n\n\n\n<p>Menurut Tekno, produk Polytron yang menjadi incaran konsumen saat momentum Ramadan yakni lemari es atau kulkas. Hal ini disebebkan kebutuhan untuk penyimpanan makanan meningkat dibandingkan bulan biasa.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Kendati penjualan elektronik mulai pulih, Tekno menilai masih ada tantangan pasar dalam negeri yang mesti dihadapi. Kondisi ini dipicu daya beli konsumen yang menurun. &#8220;Kami berharap bulan ini kalau dilihat ada perbaikan, dengan keluarnya THR itu bisa menambah penjualannya,&#8221; ujarnya.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Secara umum, Tekno menyebut pasar elektronik mengalami kelesuan tahun 2023 lalu dengan kontraksi pertumbuhan hingga 4-10% secara tahunan (yoy).&nbsp;&nbsp;<\/p>\n\n\n\n<p>&#8220;Itu tergantung kategorinya, tapi Polytron sendiri kita masih tumbuh 3%, harus optimistis selalu, kita melihat ada peluang tahun ini,&#8221; tuturnya.\u00a0 Salah satu peluang pertumbuhan kinerja ditandai dengan pergeseran tren konsumen yang kini lebih memilih TV LED dengan ukuran lebih besar dan harga yang cukup tinggi.\u00a0\u00a0<\/p>\n\n\n\n<p>Saat ini konsumen lebih banyak mencari televisi ukuran 43 inch hingga 50 inch dibandingkan ukuran 32 inch yang sempat populer pada masanya.\u00a0 &#8220;Buat kami sebetulnya bagus sekali, karena nilai produknya juga kan jauh lebih tinggi. Jadi meskipun mungkin penurunan ada di sisi produk unit nya, tapi dari sisi <em>value<\/em> nya masih tetap bisa naik,&#8221; tutupnya. (pa\/jh. Foto: Dok. Polytron)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessUpdate &#8211; PT Hartono Istana Teknologi atau Polytron menargetkan kinerja penjualan produk elektronik dapat meningkat 5-10% pada momentum Ramadan 2024 dibandingkan tahun lalu.&nbsp;&nbsp; Chief Commercial Officer Polytron, Tekno Wibowo mengatakan meski pada dua bulan pertama di 2024 terjadi kontraksi permintaan, namun pesanan mulai bergairah pada Maret ini.&nbsp;&nbsp; &#8220;Saya kira lebaran ini akan lebih besar dari [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[2393,6489,4824,2404,6490,6425,1025,3784],"class_list":{"0":"post-11698","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economic","8":"tag-elektronik","9":"tag-hartono","10":"tag-istana","11":"tag-lebaran","12":"tag-lemari-es","13":"tag-ramadan","14":"tag-teknologi","15":"tag-televisi"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Polytron Targetkan Penjualan Elektronik Naik 10 Persen Selama Ramadan - Businessupdate.id<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessupdate.id\/?p=11698\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Polytron Targetkan Penjualan Elektronik Naik 10 Persen Selama Ramadan - Businessupdate.id\" \/>\n<meta property=\"og:description\" content=\"BusinessUpdate &#8211; 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