{"id":12542,"date":"2024-05-19T10:01:28","date_gmt":"2024-05-19T03:01:28","guid":{"rendered":"https:\/\/businessupdate.id\/?p=12542"},"modified":"2024-05-19T10:08:13","modified_gmt":"2024-05-19T03:08:13","slug":"anak-usaha-semen-indonesia-raih-penghargaan-di-marketing-awards-2024","status":"publish","type":"post","link":"https:\/\/businessupdate.id\/?p=12542","title":{"rendered":"Anak Usaha Semen Indonesia Raih Penghargaan di Marketing Awards 2024"},"content":{"rendered":"\n

BusinessUpdate –<\/strong> PT Sinergi Informatika Semen Indonesia (SISI), anak usaha PT Semen Indonesia (Persero) Tbk (SIG), berhasil meraih penghargaan\u00a0The Most Promising Company In Tactical Marketing\u00a0<\/em>kategori Anak Perusahaan BUMN pada ajang BUMN Entrepreneurial Marketing Awards 2024.<\/p>\n\n\n\n

SISI dinilai berhasil mengelola strategi pemasaran secara efektif melalui optimalisasi saluran digital dan pendekatan customer experience,<\/em> sehingga mampu meningkatkan pertumbuhan pelanggan dan pendapatan.<\/p>\n\n\n\n

“Penghargaan ini merupakan hasil kerja seluruh manajemen dan karyawan SISI serta dukungan penuh dari SIG selaku\u00a0holding company<\/em>. SISI berkomitmen untuk terus berinovasi menghadirkan solusi ICT yang memberikan kemudahan dan membantu industri mencapai efisiensi, serta layanan yang unggul untuk memberikan pengalaman terbaik bagi pelanggan guna mengakselerasi pencapaian bisnis ke depannya,” kata Direktur Utama SISI Achmad Tholchah dalam keterangan resmi yang diterima di Jakarta, Minggu (19\/5\/2024).<\/p>\n\n\n\n

Kemampuan dan pengalaman dalam mengelola sistem information and communication technology<\/em> (ICT) di SIG Group disebut mendorong SISI untuk mengembangkan bisnis dengan mengakuisisi pelanggan baru di luar SIG Group<\/p>\n\n\n\n

Achmad menyatakan pihaknya terus memperhatikan kebutuhan industri yang terus berkembang agar adaptif dan mampu menghadirkan solusi ICT inovatif, sekaligus sebagai landasan dalam menyusun strategi pemasaran yang tepat.<\/p>\n\n\n\n

SISI merupakan anak usaha SIG yang didirikan pada 2014 sebagai pengelola sistem ICT di lingkungan SIG Group. Pada 2017, SISI memulai inisiatif mengembangkan bisnis dengan menggarap pasar di luar SIG Group.<\/p>\n\n\n\n

Perjalanan bisnis SISI memasuki babak baru pada 2022, yang mana SISI disebut semakin gencar bergerak keluar untuk mengakuisisi lebih banyak pelanggan dengan menawarkan tiga produk layanan, antara lain shared services, digital solution, <\/em>dan system integrator.<\/em><\/p>\n\n\n\n

Shared services<\/em> merupakan solusi end-to-end<\/em> pengelolaan proses bisnis berbasis digital. Layanan ini bekerja secara terpusat dengan mengkonsolidasikan aktivitas operasional bisnis perusahaan yang bersifat transaksional.<\/p>\n\n\n\n

Adapun digital solution<\/em> meliputi layanan Software as a Service<\/em> (SaaS), seperti ERP (Enterprise Resource Planning),<\/em>Point of Sales<\/em>, CRM (Customer Relationship Management),<\/em> HR (Human Resource Management),<\/em> dan ESS (Employee Self-Service).<\/em><\/p>\n\n\n\n

Terakhir, layanan system integrator<\/em> berupa pemenuhan solusi ICT, mulai dari consulting<\/em>, software development<\/em>, hingga penyediaan hardware-software<\/em>.<\/p>\n\n\n\n

Achmad mengatakan layanan\u00a0consulting<\/em>, FORCA\u00a0(InFORmation Capital)\u00a0<\/em>ERP, HR, dan ESS adalah produk layanan unggulan SISI yang banyak diminati oleh pelanggan korporasi. ERP\u00a0ialah sistem yang mengintegrasikan dan mengotomatisasi proses bisnis utama dalam sebuah perusahaan, mencakup manajemen produksi, proyek, keuangan, administrasi, dan lainnya.<\/p>\n\n\n\n

Kemudian, FORCA HR adalah sebuah aplikasi yang dirancang untuk memudahkan perencanaan, pengelolaan, dan evaluasi proses bisnis SDM (sumber daya manusia). Adapun ESS berkaitan dengan mobile application<\/em> yang memungkinkan karyawan melakukan berbagai tugas administratif secara mandiri, seperti absensi, hingga pengajuan cuti dan lembur.<\/p>\n\n\n\n

\u201cDalam aktivitas pemasaran, SISI tidak hanya memaksimalkan saluran digital dan direct selling<\/em> terhadap calon pelanggan, tetapi juga aktif dalam sejumlah komunitas dan forum. SISI yang berorientasi terhadap kepuasan pelanggan, terus meningkatkan kapabilitas agar dapat mengatasi kendala yang dihadapi oleh pelanggan secara komprehensif,\u201d ungkapnya.<\/p>\n\n\n\n

SISI telah dipercaya oleh berbagai perusahaan untuk menyediakan layanan ICT, antara lain Perum DAMRI (Implementasi FORCA ERP), PT Dahana (Persero) (Pengembangan Aplikasi HCM), Lembaga Management FEB UI (Implementasi FORCA ERP & FORCA HR), PTPN III (Persero) dan Anak Perusahaan, PT Pertamina Maintenance & Construction (Aplikasi PROCSI), lalu Biofarma (Aplikasi BICEPS).<\/p>\n\n\n\n

Selain itu juga PT Adhi Karya (Persero) dan PT Wijaya Karya Bangunan Gedung (Aplikasi Client Assessment Karya Shared Cloud), PT Penjaminan Infrastruktur Indonesia (Persero) (Maintenance dan Pengembangan Aplikasi Stakeholder dan Project Database), PT PP (Persero) (Implementasi Modul Succession & Development), dan PT Trakindo Utama (Pengembangan Aplikasi EPR IMM\/ISM).<\/p>\n\n\n\n

\u201dAtas upaya yang telah dijalankan, pada 2023 SISI berhasil mencatatkan peningkatan total pelanggan sebesar 50%. Adapun pelanggan dari perusahaan swasta meningkat 75%. Seiring dengan peningkatan jumlah pelanggan, SISI juga berhasil meningkatkan pendapatan sebesar 20% dari internal SIG Group, sementara dari luar SIG Group naik sebesar 35%,\u201d tutup Achmad Tholchah (ip\/jh. Foto: Dok. SIG).<\/p>\n","protected":false},"excerpt":{"rendered":"

BusinessUpdate – PT Sinergi Informatika Semen Indonesia (SISI), anak usaha PT Semen Indonesia (Persero) Tbk (SIG), berhasil meraih penghargaan\u00a0The Most Promising Company In Tactical Marketing\u00a0kategori Anak Perusahaan BUMN pada ajang BUMN Entrepreneurial Marketing Awards 2024. SISI dinilai berhasil mengelola strategi pemasaran secara efektif melalui optimalisasi saluran digital dan pendekatan customer experience, sehingga mampu meningkatkan pertumbuhan pelanggan dan […]<\/p>\n","protected":false},"author":6,"featured_media":12543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81],"tags":[1376,241,6802,848,325,5284,6801,1038,4869,6800],"class_list":["post-12542","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bumn","tag-awards","tag-bumn","tag-entrepreneurial","tag-gresik","tag-indonesia","tag-informatika","tag-marketing","tag-semen","tag-sinergi","tag-sisi"],"yoast_head":"\nAnak Usaha Semen Indonesia Raih Penghargaan di Marketing Awards 2024 - Businessupdate.id<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessupdate.id\/?p=12542\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anak Usaha Semen Indonesia Raih Penghargaan di Marketing Awards 2024 - Businessupdate.id\" \/>\n<meta property=\"og:description\" content=\"BusinessUpdate – PT Sinergi Informatika Semen Indonesia (SISI), anak usaha PT Semen Indonesia (Persero) Tbk (SIG), berhasil meraih penghargaan\u00a0The Most Promising Company In Tactical Marketing\u00a0kategori Anak Perusahaan BUMN pada ajang BUMN Entrepreneurial Marketing Awards 2024. SISI dinilai berhasil mengelola strategi pemasaran secara efektif melalui optimalisasi saluran digital dan pendekatan customer experience, sehingga mampu meningkatkan pertumbuhan pelanggan dan […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/businessupdate.id\/?p=12542\" \/>\n<meta property=\"og:site_name\" content=\"Businessupdate.id\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=100088795961927\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-19T03:01:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-19T03:08:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/businessupdate.id\/wp-content\/uploads\/2024\/05\/SIS-SIG-Marketing-Award-e1716087676632.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Iyan Pahlevi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EnterpriseMse\" \/>\n<meta name=\"twitter:site\" content=\"@EnterpriseMse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Iyan Pahlevi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/businessupdate.id\/?p=12542\",\"url\":\"https:\/\/businessupdate.id\/?p=12542\",\"name\":\"Anak Usaha Semen Indonesia Raih Penghargaan di Marketing Awards 2024 - Businessupdate.id\",\"isPartOf\":{\"@id\":\"https:\/\/businessupdate.id\/#website\"},\"datePublished\":\"2024-05-19T03:01:28+00:00\",\"dateModified\":\"2024-05-19T03:08:13+00:00\",\"author\":{\"@id\":\"https:\/\/businessupdate.id\/#\/schema\/person\/9f0dc243b4a81c67b3b44f67a90cfc5d\"},\"breadcrumb\":{\"@id\":\"https:\/\/businessupdate.id\/?p=12542#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/businessupdate.id\/?p=12542\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/businessupdate.id\/?p=12542#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/businessupdate.id\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Anak Usaha Semen Indonesia Raih Penghargaan di Marketing Awards 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/businessupdate.id\/#website\",\"url\":\"https:\/\/businessupdate.id\/\",\"name\":\"Businessupdate.id\",\"description\":\" \",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/businessupdate.id\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/businessupdate.id\/#\/schema\/person\/9f0dc243b4a81c67b3b44f67a90cfc5d\",\"name\":\"Iyan Pahlevi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/businessupdate.id\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/73245f245eac6c11a32c1359ebe20b0f8067e842bd6d2423ac7dce9a4096ec60?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/73245f245eac6c11a32c1359ebe20b0f8067e842bd6d2423ac7dce9a4096ec60?s=96&d=mm&r=g\",\"caption\":\"Iyan Pahlevi\"},\"url\":\"https:\/\/businessupdate.id\/?author=6\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Anak Usaha Semen Indonesia Raih Penghargaan di Marketing Awards 2024 - Businessupdate.id","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/businessupdate.id\/?p=12542","og_locale":"en_US","og_type":"article","og_title":"Anak Usaha Semen Indonesia Raih Penghargaan di Marketing Awards 2024 - Businessupdate.id","og_description":"BusinessUpdate – PT Sinergi Informatika Semen Indonesia (SISI), anak usaha PT Semen Indonesia (Persero) Tbk (SIG), berhasil meraih penghargaan\u00a0The Most Promising Company In Tactical Marketing\u00a0kategori Anak Perusahaan BUMN pada ajang BUMN Entrepreneurial Marketing Awards 2024. 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