{"id":12771,"date":"2024-06-02T10:54:52","date_gmt":"2024-06-02T03:54:52","guid":{"rendered":"https:\/\/businessupdate.id\/?p=12771"},"modified":"2024-06-02T10:54:56","modified_gmt":"2024-06-02T03:54:56","slug":"bank-mandiri-optimistis-pertumbuhan-kartu-kredit-dobel-digit-pada-2024","status":"publish","type":"post","link":"https:\/\/businessupdate.id\/?p=12771","title":{"rendered":"Bank Mandiri Optimistis Pertumbuhan Kartu Kredit Dobel Digit pada 2024"},"content":{"rendered":"\n

BusinessUpdate – <\/strong>PT Bank Mandiri (Persero) Tbk. (BMRI) optimistis pertumbuhan kartu kredit tetap bagus di tengah maraknya produk paylater<\/em>. Perseroan pun menargetkan pertumbuhan kartu kredit bisa mencapai dobel digit hingga akhir 2024. <\/p>\n\n\n\n

SVP Credit Cards Group Bank Mandiri Erin Young mengatakan sebagai salah satu penerbit kartu kredit, pihaknya menilai bisnis kartu kredit masih potensial bagi perbankan, bahkan Bank Mandiri terus berinovasi dengan mengikuti kebutuhan nasabah. <\/p>\n\n\n\n

\u201cKalau kita bicara kartu kredit dengan paylater<\/em>, sebenarnya kartu kredit itu segmennya mass affluent and above<\/em>, mass affluent<\/em> itu mass yang lebih mapan istilahnya. Sedangkan paylater<\/em> itu lebih lower mass<\/em>-nya, mungkin lebih dari UMR,\u201d ujarnya pada awak media saat Launching Ceremony JCB Festival di Jakarta, Jumat (31\/5\/2024).<\/p>\n\n\n\n

Menurutnya, kartu kredit dan paylater<\/em> bukanlah sebagai suatu pesaing. Keduanya memiliki segmen yang berbeda \u201cPertumbuhan paylater<\/em> sudah ada sejak beberapa tahun lalu dan kartu kredit pun growing<\/em> [tumbuh]. Artinya, segmen kartu kredit selalu terbentuk,\u201d ungkapnya. Adapun, untuk tahun ini pihaknya membidik pertumbuhan transaksi kartu kredit akan mencapai 25%. <\/p>\n\n\n\n

Menurutnya, lifestyle <\/em>menjadi pendorong pertumbuhan penggunaan kartu kredit. Kemudian, pertumbuhan kartu kredit yang pesat juga terdorong dari transaksi restoran alias kuliner, travelling termasuk hotel dan perjalanan. Saat ini tercatat, sales volume kartu kredit di Bank Mandiri sudah bertumbuh di atas 20%. <\/p>\n\n\n\n

Adapun, per April 2024 jumlah pengguna kartu kredit Bank Mandiri sudah mencapai 2 juta nasabah. \u201cKami menargetkan pengguna baru tumbuh 20% tahun ini,\u201d ujarnya. <\/p>\n\n\n\n

Sebagaimana diketahui, seiring dengan tingginya minat masyarakat indonesia untuk kebutuhan travelling, shopping, <\/em>kuliner dan lifestyle<\/em>, perseroan memang melakukan kolaborasi, termasuk dengan menyajikan berbagai program menarik lewat rangkaian Mandiri JCB Precious Festival 2024. <\/p>\n\n\n\n

\u201cKalau kita bicara segmen market ke depan akan terus berkembang, karena antusias Jepang di Indonesia tinggi, jadi kita akuisisi [nasabah dari JCB] tidak hanya di Jakarta, tapi di luar Jakarta,\u201d imbuh Erin. Dalam JCB Festival tahun ini, transaksi pun diproyeksikan mencapai dua kali lipat dari tahun sebelumnya. <\/p>\n\n\n\n

Pasalnya, dengan progam ini diharapkan nasabah pemegang kartu kredit Mandiri JCB dapat menikmati berbagai benefit dan kemudahan transaksi yang akan berdampak pada pertumbuhan bisnis di tahun 2024. Pada program ini, Bank Mandiri menawarkan berbagai layanan dan fitur di Livin\u2019 by Mandiri, seperti konversi transaksi Kartu Kredit menjadi cicilan dengan Power Installment, pencairan dana tunai dengan Power Cash, pembayaran mudah dengan fitur Tap to Pay dengan sumber Kartu Kredit atau Kartu Debit.<\/p>\n\n\n\n

Lalu, nasabah juga berkesempatan mendapatkan Welcome Bonus hingga Rp400.000 dengan melakukan pengajuan Kartu Kredit Bank Mandiri. Sebagai manfaat tambahan, pemegang Mandiri Kartu Kredit JCB dapat menikmati berbagai layanan yang disediakan oleh JCB, terutama layanan premium dalam perjalanan seperti fasilitas airport lounge<\/em> di Jepang, Korea Selatan, Taiwan, China, & Asean (Thailand, Malaysia, Singapura, & Vietnam), dan Jerman, Inggris, & Hawai. <\/p>\n\n\n\n

Selain itu khusus untuk transaksi di Jepang, Korea Selatan, dan Asean, nasabah mendapatkan 2x Livin\u2019 Poin setiap kelipatan transaksi Rp20.000, dan juga mendapatkan perlindungan asuransi perjalanan (travel insurance<\/em>), asuransi ketidaknyamanan perjalanan (travel inconvenience<\/em>) dan asuransi pembelian barang (purchase protection<\/em>) hingga Rp1 miliar. (rn\/jh)<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

BusinessUpdate – PT Bank Mandiri (Persero) Tbk. (BMRI) optimistis pertumbuhan kartu kredit tetap bagus di tengah maraknya produk paylater. Perseroan pun menargetkan pertumbuhan kartu kredit bisa mencapai dobel digit hingga akhir 2024. SVP Credit Cards Group Bank Mandiri Erin Young mengatakan sebagai salah satu penerbit kartu kredit, pihaknya menilai bisnis kartu kredit masih potensial bagi […]<\/p>\n","protected":false},"author":4,"featured_media":12772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84,46],"tags":[426,1224,6898,1281,765,720,638],"class_list":["post-12771","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bank","category-economic","tag-bank","tag-festival","tag-jcb","tag-kartu","tag-kredit","tag-mandiri","tag-paylater"],"yoast_head":"\nBank Mandiri Optimistis Pertumbuhan Kartu Kredit Dobel Digit pada 2024 - Businessupdate.id<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessupdate.id\/?p=12771\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bank Mandiri Optimistis Pertumbuhan Kartu Kredit Dobel Digit pada 2024 - Businessupdate.id\" \/>\n<meta property=\"og:description\" content=\"BusinessUpdate – PT Bank Mandiri (Persero) Tbk. (BMRI) optimistis pertumbuhan kartu kredit tetap bagus di tengah maraknya produk paylater. Perseroan pun menargetkan pertumbuhan kartu kredit bisa mencapai dobel digit hingga akhir 2024. 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