{"id":13024,"date":"2024-06-19T16:20:19","date_gmt":"2024-06-19T09:20:19","guid":{"rendered":"https:\/\/businessupdate.id\/?p=13024"},"modified":"2024-06-19T16:20:24","modified_gmt":"2024-06-19T09:20:24","slug":"marketing-sales-ciputra-pada-kuartal-i-2024-capai-rp33-triliun","status":"publish","type":"post","link":"https:\/\/businessupdate.id\/?p=13024","title":{"rendered":"Marketing Sales Ciputra pada Kuartal I\/2024 Capai Rp3,3 Triliun"},"content":{"rendered":"\n<p><strong>BusinessUpdate &#8211;<\/strong> PT Ciputra Development Tbk. (CTRA) membukukan marketing sales Rp3,3 triliun sepanjang kuartal I\/2024. Nilai tersebut lebih kecil dibandingkan dengan periode yang sama pada tahun sebelumnya yakni Rp3,4 triliun.&nbsp;<\/p>\n\n\n\n<p>Direktur CTRA, Harun Hajadi menjelaskan bahwa penurunan tipis itu terjadi lantaran daya beli sebagian konsumen menurun pasca-pandemi Covid-19. &#8220;Pre-sales ya memang kita lihat bahwa setelah pandemi itu yang kelas bawah itu lebih sulit <em>affordability<\/em>-nya,&#8221; kata Harun dalam Paparan Publik di Jakarta, Rabu (19\/6\/2024).&nbsp;<\/p>\n\n\n\n<p>Untuk itu, pihaknya akan fokus melakukan ekspansi bisnis pada segmen masyarakat menengah atas dengan daya beli rumah mulai dari Rp1 miliar.&nbsp;<\/p>\n\n\n\n<p>Ia menuturkan, capaian marketing sales CTRA sebesar Rp3,3 triliun pada kuartal I\/2024 telah mencapai 30% dari target marketing sales yang dibidik perusahaan pada 2024 yaitu mencapai Rp11,2 triliun.&nbsp;<\/p>\n\n\n\n<p>Direktur sekaligus Sekretaris Perusahaan CTRA, Tulus Santoso, menambahkan, capaian marketing sales yang diraup perseroan berada dalam tren positif.&nbsp;<\/p>\n\n\n\n<p>&#8220;Pencapaian 30% ini lebih tinggi dibandingkan pencapaian pada triwulan pertama di tahun-tahun sebelumnya yang rata-rata sebesar 24%. Kami optimistis tren positif ini dapat diteruskan hingga mencapai target marketing sales tahun 2024,&#8221; imbuhnya.&nbsp;<\/p>\n\n\n\n<p>Adapun, capaian marketing sales CTRA didukung oleh peluncuran proyek dan juga klaster. Sejak triwulan II\/2024 hingga akhir tahun, CTRA berencana meluncurkan 1 proyek baru, CitraLand Gresik Kota di Jawa Timur.&nbsp;<\/p>\n\n\n\n<p>Selain itu, Ciputra juga meluncurkan klaster dan ruko baru di proyek yang sedang berjalan seperti di Citra Garden Serpong, CitraLand Gama City Medan, Citra City Sentul, dan CitraLand Surabaya.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Secara total sampai akhir tahun, CTRA menargetkan akan meraih antara Rp3,5 triliun dan Rp4 triliun dari peluncuran proyek baru tersebut, sedangkan sisanya akan disumbang dari penjualan stok.&nbsp; Selain itu, CTRA&nbsp; juga berkomitmen akan memaksimalkan insentif Pajak Pertambahan Nilai Ditanggung Pemerintah (PPN DTP) yang berlaku hingga akhir 2024. (pa\/jh)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessUpdate &#8211; PT Ciputra Development Tbk. (CTRA) membukukan marketing sales Rp3,3 triliun sepanjang kuartal I\/2024. Nilai tersebut lebih kecil dibandingkan dengan periode yang sama pada tahun sebelumnya yakni Rp3,4 triliun.&nbsp; Direktur CTRA, Harun Hajadi menjelaskan bahwa penurunan tipis itu terjadi lantaran daya beli sebagian konsumen menurun pasca-pandemi Covid-19. &#8220;Pre-sales ya memang kita lihat bahwa setelah [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[1834,7000,1835,6801,4330],"class_list":{"0":"post-13024","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economic","8":"tag-ciputra","9":"tag-ctra","10":"tag-development","11":"tag-marketing","12":"tag-sales"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Sales Ciputra pada Kuartal I\/2024 Capai Rp3,3 Triliun - Businessupdate.id<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessupdate.id\/?p=13024\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Sales Ciputra pada Kuartal I\/2024 Capai Rp3,3 Triliun - Businessupdate.id\" \/>\n<meta property=\"og:description\" content=\"BusinessUpdate &#8211; PT Ciputra Development Tbk. (CTRA) membukukan marketing sales Rp3,3 triliun sepanjang kuartal I\/2024. 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