{"id":13075,"date":"2024-06-22T10:25:45","date_gmt":"2024-06-22T03:25:45","guid":{"rendered":"https:\/\/businessupdate.id\/?p=13075"},"modified":"2024-06-22T10:31:01","modified_gmt":"2024-06-22T03:31:01","slug":"strategi-adira-finance-hadapi-lesunya-penjualan-kendaraan","status":"publish","type":"post","link":"https:\/\/businessupdate.id\/?p=13075","title":{"rendered":"Strategi Adira Finance Hadapi Lesunya Penjualan Kendaraan"},"content":{"rendered":"\n<p><strong>BusinessUpdate &#8211;<\/strong> PT Adira Dinamika Multi Finance Tbk atau Adira Finance mengungkap sejumlah strategi di tengah lesunya penjualan kendaraan secara nasional. Di antaranya menggenjot pembiayaan ke sektor <em>multi purpose loan<\/em> (MPL) atau pembiayaan multiguna.&nbsp;<\/p>\n\n\n\n<p>Presiden Direktur Adira Finance Dewa Made Susila menjelaskan, sebagai perusahaan <em>multifinance<\/em>, pihaknya menyediakan pembiayaan untuk berbagai kebutuhan masyarakat. Pembiayaan tersebut termasuk pembiayaan kendaraan, multiguna, kendaraan berat, dan durables.&nbsp;<\/p>\n\n\n\n<p>&#8220;Pada prinsipnya, kami ingin <em>growth<\/em>. Memang <em>opportunity<\/em> saat ini kelihatannya lebih kuat di <em>multi purpose loan<\/em>,&#8221; kata Dewa Made, dikutip dari <em>Kompas<\/em>, Sabtu (22\/6\/2024).<\/p>\n\n\n\n<p>Ia menambahkan, pembiayaan multiguna memiliki banyak potensi di tengah masyarakat saat ini seperti kebutuhan sekolah, usaha, hingga umrah. Pembiayaan multiguna merupakan solusi untuk menopang kinerja pembiayaan non kendaraan.&nbsp;<\/p>\n\n\n\n<p>&#8220;Setelah punya kendaraan, orang mau umrah, mau sekolah, mau bisnis. Jadi ini memang produk ini adalah produk yang lebih banyak untuk meningkatkan kualitas hidup, termasuk mencari penghasilan lebih,&#8221; imbuhnya.&nbsp;<\/p>\n\n\n\n<p>Made menekankan, pembiayaan kendaraan masih mendominasi portofolio pembiayaan Adira Finance dengan porsi mencapai 80%.&nbsp; Adapun jumlah pembiayaan baru hingga Mei khusus untuk pembiayaan multiguna mencapai Rp3,5 triliun.&nbsp;<\/p>\n\n\n\n<p>Jumlah tersebut tumbuh dua digit secara tahunan dibandingkan periode yang sama tahun lalu. Made memproyeksikan pembiayaan multiguna dapat mencapai angka Rp8 sampai Rp10 triliun di akhir 2024.&nbsp;<\/p>\n\n\n\n<p>&#8220;Kami masih mencari cara, bagaimana melewati tahun ini dengan baik karena memang cukup menantang di tengah penjualan kendaraan baru turun,&#8221; tambahnya.<\/p>\n\n\n\n<p>Sementara itu, Direktur Marketing Adira Finance Swandajani Gunadi menuturkan, pembiayaan multiguna Adira Finance disebut Sahabat Dana Tunai. &#8220;Tahun ini kami memang fokusnya ke dana tunai sih,&#8221; ujarnya.&nbsp;<\/p>\n\n\n\n<p>Sebagai informasi, Adira Finance mencatat penyaluran pembiayaan baru senilai Rp17,5 triliun sampai Mei 2024. Angka itu tumbuh 3% secara tahunan dibandingkan periode yang sama tahun lalu.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Sebelumnya, Otoritas Jasa Keuangan (OJK) melaporkan, industri pembiayaan masih didominasi oleh pembiayaan ke sektor otomotif. Pembiayaan ke sektor otomotif mencapai Rp398,64 triliun, atau berkontribusi sebanyak 77,70% dari total penyaluran pembiayaan sampai April 2024. (pa\/jh)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessUpdate &#8211; PT Adira Dinamika Multi Finance Tbk atau Adira Finance mengungkap sejumlah strategi di tengah lesunya penjualan kendaraan secara nasional. Di antaranya menggenjot pembiayaan ke sektor multi purpose loan (MPL) atau pembiayaan multiguna.&nbsp; Presiden Direktur Adira Finance Dewa Made Susila menjelaskan, sebagai perusahaan multifinance, pihaknya menyediakan pembiayaan untuk berbagai kebutuhan masyarakat. Pembiayaan tersebut termasuk [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":6236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[1860,6112,432,1859,1487,567],"class_list":{"0":"post-13075","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-finance","8":"tag-adira","9":"tag-dinamika","10":"tag-finance","11":"tag-multifinance","12":"tag-multiguna","13":"tag-pembiayaan"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategi Adira Finance Hadapi Lesunya Penjualan Kendaraan - Businessupdate.id<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessupdate.id\/?p=13075\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategi Adira Finance Hadapi Lesunya Penjualan Kendaraan - Businessupdate.id\" \/>\n<meta property=\"og:description\" content=\"BusinessUpdate &#8211; PT Adira Dinamika Multi Finance Tbk atau Adira Finance mengungkap sejumlah strategi di tengah lesunya penjualan kendaraan secara nasional. 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