{"id":13362,"date":"2024-07-10T08:22:17","date_gmt":"2024-07-10T01:22:17","guid":{"rendered":"https:\/\/businessupdate.id\/?p=13362"},"modified":"2024-07-10T08:22:21","modified_gmt":"2024-07-10T01:22:21","slug":"penjualan-mobil-lesu-toyota-masih-dominasi-pasar","status":"publish","type":"post","link":"https:\/\/businessupdate.id\/?p=13362","title":{"rendered":"Penjualan Mobil Lesu, Toyota Masih Dominasi Pasar"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>BusinessUpdate &#8211; <\/strong>Penjualan Toyota pada Juni 2024 secara ritel mencapai 23.987 unit, turun 8,06% secara tahunan (yoy) dibandingkan Juni 2023 yang sebesar 26.092 unit .&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Berdasarkan data Gabungan Industri Kendaraan Bermotor Indonesia atau Gaikindo,\u00a0penjualan ritel Toyota sepanjang semester I\/2024 mencapai 140.608 unit. Angka ini turun 10,34% secara tahunan (yoy) dibandingkan periode yang sama tahun lalu sebanyak 156.830 unit.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meski mengalami penurunan penjualan, Toyota masih mampu mempertahankan pangsa pasar dan dominasinya sebagai merek terlaris di Indonesia dengan pangsa pasar 32,5%.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cToyota bersyukur masih bisa mempertahankan pertumbuhan positif pada <em>market share<\/em> dari 31,2% menjadi 32,5% pada semester I\/2024,\u201d tutur Anton Jimmi Suwandy, Marketing Director Toyota Astra Motor (TAM) dikutip dari <em>Bisnis<\/em>, Selasa (9\/7\/2024).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TAM&nbsp; menilai perlu langkah dari para pemangku kepentingan untuk menggairahkan pasar otomotif domestik dan mencapai target penjualan 1,1 juta unit pada 2024. Ia mengatakan terdapat beragam indikator yang menyebabkan penjualan mobil domestik lesu sepanjang paruh pertama 2024.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pada awal tahun ini, penjualan mengalami penurunan seiring masih dalam suasana Pemilu 2024 yang membuat masyarakat cenderung menahan pembelian mobil baru. Selain itu, pasar otomotif tengah dilanda berbagai sentimen negatif mulai dari ekonomi global, lesunya nilai tukar rupiah terhadap mata uang asing, hingga konflik geopolitik.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seiring banyaknya tekanan yang berdampak signifikan terhadap pasar otomotif, sebuah langkah perlu diambil oleh para pemangku kepentingan termasuk pemerintah. Langkah tersebut bisa berupa stimulus fiskal, kebijakan, maupun langkah dari para pemegang merek.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBentuknya seperti apa nanti bisa didiskusikan lebih lanjut ya. Apapun itu, Toyota siap untuk berkontribusi mendukung pertumbuhan pasar otomotif nasional,\u201d tutupnya. (pa\/jh)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessUpdate &#8211; Penjualan Toyota pada Juni 2024 secara ritel mencapai 23.987 unit, turun 8,06% secara tahunan (yoy) dibandingkan Juni 2023 yang sebesar 26.092 unit .&nbsp; Berdasarkan data Gabungan Industri Kendaraan Bermotor Indonesia atau Gaikindo,\u00a0penjualan ritel Toyota sepanjang semester I\/2024 mencapai 140.608 unit. Angka ini turun 10,34% secara tahunan (yoy) dibandingkan periode yang sama tahun lalu [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[115,1936,484,328,430,632],"class_list":["post-13362","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economic","tag-astra","tag-gaikindo","tag-kendaraan","tag-mobil","tag-penjualan","tag-toyota"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Penjualan Mobil Lesu, Toyota Masih Dominasi Pasar - Businessupdate.id<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessupdate.id\/?p=13362\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Penjualan Mobil Lesu, Toyota Masih Dominasi Pasar - Businessupdate.id\" \/>\n<meta property=\"og:description\" content=\"BusinessUpdate &#8211; Penjualan Toyota pada Juni 2024 secara ritel mencapai 23.987 unit, turun 8,06% secara tahunan (yoy) dibandingkan Juni 2023 yang sebesar 26.092 unit .&nbsp; Berdasarkan data Gabungan Industri Kendaraan Bermotor Indonesia atau Gaikindo,\u00a0penjualan ritel Toyota sepanjang semester I\/2024 mencapai 140.608 unit. 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