{"id":13464,"date":"2024-07-16T14:56:54","date_gmt":"2024-07-16T07:56:54","guid":{"rendered":"https:\/\/businessupdate.id\/?p=13464"},"modified":"2024-07-16T14:56:58","modified_gmt":"2024-07-16T07:56:58","slug":"tiktok-bakal-masuk-bisnis-agen-travel-online","status":"publish","type":"post","link":"https:\/\/businessupdate.id\/?p=13464","title":{"rendered":"TikTok Bakal Masuk Bisnis Agen Travel Online"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>BusinessUpdate &#8211;<\/strong> Platform media sosial milik Bytedance TikTok dikabarkan akan masuk ke bisnis agen travel <em>online<\/em> (OTA) di Indonesia. Dengan demikian pengguna bisa memperoleh tiket penerbangan hingga menginap di hotel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok tidak hanya memperkuat bisnis <em>e-commerce<\/em>, tapi juga di bisnis digital lainnya di Tanah Air. Setelah memperkuat bisnis <em>e-commerce<\/em> dengan mengakuisisi saham Tokopedia senilai US$1,15 miliar, Tiktok berencana mencaplok platform OTA di Indonesia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Melansir <em>South China Morning Post <\/em>(SCMP), Senin (15\/7\/2024), Tiktok dikabarkan akan masuk bisnis rekreasi. \u201cTiktok berencana terjun ke bisnis kategori rekreasi, yang memungkinkan pengguna (platformnya) memperoleh kupon untuk penerbangan dan hotel yang disediakan penyedia layanan pihak ketiga,\u201d ungkap sumber SCMP di Indonesia.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sebagai informasi, di Indonesia saat ini terdapat dua platform OTA besar bikinan anak bangsa, yakni Traveloka dan Tiket.com. Tiket.com merupakan milik Djarum Group.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sementara Traveloka memiliki sejumlah investor besar, diantaranya East Ventures, GIC, BlackRock, Allianz Global Investors, Orion Capital Asia, dan INA. Perusahaan ini sempat berencana IPO di Amerika pada tahun 2021 lalu namun batal.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selain menjajal bisnis rekreasi, TikTok juga memiliki platform lokal di Indonesia dan Thailand yang memungkinkan pengguna TikTok bisa mendapatkan voucher restoran di tautan <em>feed<\/em> mereka. Pemilik restoran dan pedagang akan didorong untuk bergabung dengan platform tersebut.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok kini tengah membuka lowongan pekerjaan di situs karir resmi perusahaan untuk layanan lokalnya di Singapura, Jakarta dan Bangkok. Posisi yang dicari mencakup pengembangan bisnis, manajer produk, analis data, spesialis tata kelola pedagang dan listing, serta manajer strategi.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Manajemen Tiktok menyebutkan operasi layanan lokal di Thailand dan Indonesia masih dalam tahap pengujian. Sehingga baru sedikit pengguna TikTok di dua negara ini yang bisa melihat penawaran layanan baru tersebut di feed mereka.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Di Asia Tenggara, TikTok juga berencana bekerja sama dengan operator mapan untuk layanan lokal <em>on-demand<\/em> seperti pesan-antar makanan. Indonesia merupakan pasar paling awal untuk menunaikan ambisi Bytedance di Asia Tenggara. Namun, persaingan juga ketat menghadapi Shopee milik Sea Group dan Lazada milik Alibaba Group. (rn\/jh)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessUpdate &#8211; Platform media sosial milik Bytedance TikTok dikabarkan akan masuk ke bisnis agen travel online (OTA) di Indonesia. Dengan demikian pengguna bisa memperoleh tiket penerbangan hingga menginap di hotel. TikTok tidak hanya memperkuat bisnis e-commerce, tapi juga di bisnis digital lainnya di Tanah Air. Setelah memperkuat bisnis e-commerce dengan mengakuisisi saham Tokopedia senilai US$1,15 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":9510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,50],"tags":[3907,911,317,325,379,4263,514],"class_list":["post-13464","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economic","category-scien-tech","tag-agen","tag-bisnis","tag-hotel","tag-indonesia","tag-online","tag-tiktok","tag-travel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TikTok Bakal Masuk Bisnis Agen Travel Online - Businessupdate.id<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessupdate.id\/?p=13464\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok Bakal Masuk Bisnis Agen Travel Online - Businessupdate.id\" \/>\n<meta property=\"og:description\" content=\"BusinessUpdate &#8211; Platform media sosial milik Bytedance TikTok dikabarkan akan masuk ke bisnis agen travel online (OTA) di Indonesia. 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