{"id":13617,"date":"2024-07-25T16:52:02","date_gmt":"2024-07-25T09:52:02","guid":{"rendered":"https:\/\/businessupdate.id\/?p=13617"},"modified":"2024-07-25T16:52:06","modified_gmt":"2024-07-25T09:52:06","slug":"bca-digital-tingkatkan-loyalitas-nasabah-melalui-bluxperience","status":"publish","type":"post","link":"https:\/\/businessupdate.id\/?p=13617","title":{"rendered":"BCA Digital Tingkatkan Loyalitas Nasabah Melalui bluXperience"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>BusinessUpdate &#8211;<\/strong> PT Bank Digital BCA (BCA Digital) atau blu by BCA berupaya meningkatkan loyalitas nasabah melalui kegiatan bluXperience, yaitu edukasi dan kegiatan interaktif.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adapun, bluXperience tersebut digelar oleh blu by BCA dalam rangka hari jadi peluncuran aplikasi yang ke-3. BCA Digital menghadirkan sejumlah narasumber untuk berbagi pengetahuan mengenai literasi keuangan, terutama dalam kaitannya dengan manajemen keuangan, karier, pernikahan, hingga pertemanan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSaat ini sudah ada lebih dari 2 juta nasabah, sudah sesuai dengan ekspektasi kami. Tapi, kami memang mengejar kualitas, bagaimana nasabah bisa merasa blu adalah bagian penting dari keseharian. Itu yang menjadi tujuan utama kami,\u201d kata Head of Marketing &amp; Communications BCA Digital Ruli Himawan Nugroho saat konferensi pers di Jakarta, Kamis (25\/7\/2024).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kegiatan tersebut dilaksanakan secara hibrida, di mana gelaran daring telah dilaksanakan pada 22 hingga 24 Juli lalu dan gelaran luring akan dilaksanakan di Bandung pada 27 Juli, Yogyakarta pada 10 Agustus, dan Jakarta pada 25 Agustus mendatang.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cKami memilih wilayah yang mencatatkan nasabah aktif, karena kami ingin menyapa nasabah dan membuat pelibatan lebih dari nasabah,\u201d jelas Ruli.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Menurut Ruli, inisiatif gelaran bluXperience merupakan salah satu strategi bank untuk menjadi pilihan utama nasabah di tengah maraknya kehadiran bank digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cKalau bicara <em>platform<\/em> bank digital, persaingan makin ketat sehingga diferensiasi itu menjadi penting. Tidak hanya dalam level produk, tapi bagaimana platform itu dekat digunakan oleh nasabah dan mereka mempunyai keinginan untuk menggunakan produk-produk di dalam platform. Itu kami rasa akan jadi bagian dari diferensiasi yang penting,\u201d tuturnya.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pada 2023 blu by BCA Digital membukukan laba bersih sebesar Rp46,04 miliar, dengan jumlah nasabah sebanyak 1,7 juta. Per Juni 2024, nilai dana pihak ketiga (DPK) blu by BCA telah melampaui Rp10 triliun. (pa\/jh. Foto: Dok. Antara)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessUpdate &#8211; PT Bank Digital BCA (BCA Digital) atau blu by BCA berupaya meningkatkan loyalitas nasabah melalui kegiatan bluXperience, yaitu edukasi dan kegiatan interaktif.&nbsp; Adapun, bluXperience tersebut digelar oleh blu by BCA dalam rangka hari jadi peluncuran aplikasi yang ke-3. BCA Digital menghadirkan sejumlah narasumber untuk berbagi pengetahuan mengenai literasi keuangan, terutama dalam kaitannya dengan [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[426,2174,7256,276,7257,1145],"class_list":["post-13617","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bank","tag-bank","tag-bca","tag-bluxperience","tag-digital","tag-loyalitas","tag-nasabah"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BCA Digital Tingkatkan Loyalitas Nasabah Melalui bluXperience - Businessupdate.id<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessupdate.id\/?p=13617\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BCA Digital Tingkatkan Loyalitas Nasabah Melalui bluXperience - Businessupdate.id\" \/>\n<meta property=\"og:description\" content=\"BusinessUpdate &#8211; PT Bank Digital BCA (BCA Digital) atau blu by BCA berupaya meningkatkan loyalitas nasabah melalui kegiatan bluXperience, yaitu edukasi dan kegiatan interaktif.&nbsp; Adapun, bluXperience tersebut digelar oleh blu by BCA dalam rangka hari jadi peluncuran aplikasi yang ke-3. 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