{"id":16539,"date":"2025-01-09T15:13:51","date_gmt":"2025-01-09T08:13:51","guid":{"rendered":"https:\/\/businessupdate.id\/?p=16539"},"modified":"2025-01-09T15:17:14","modified_gmt":"2025-01-09T08:17:14","slug":"azko-butuh-tiga-tahun-untuk-rebranding","status":"publish","type":"post","link":"https:\/\/businessupdate.id\/?p=16539","title":{"rendered":"AZKO: Butuh Tiga Tahun untuk Rebranding"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>BusinessUpdate &#8211;<\/strong> PT Aspirasi Hidup Indonesia Tbk (ACES) mengatakan butuh waktu tiga tahun untuk <em>rebranding<\/em> dari Ace Hardware menjadi AZKO. Penggantian merek disebabkan lisensi dengan ACE Hardware International Holdings berakhir pada akhir 2024. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Direktur Aspirasi Hidup Indonesia Teresa Lucia Wibowo mengatakan perseroan telah memiliki sebanyak 254 toko yang tersebar di 75 kota di Indonesia. Semua toko yang sebelumnya bernama Ace Hardware pun akan berganti menjadi ACES. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tak hanya nama, Aspirasi Hidup Indonesia pun akan mengubah konsep di semua toko untuk menghadirkan pengalaman berbeda kepada konsumen saat berbelanja. &#8220;Ini adalah bentuk <em>rebranding<\/em>, dari <em>brand <\/em>sebelumnya hingga menjadi AZKO,&#8221; ujar Teresia dalam acara konferensi pers AZKO Experience Store Pertama pada Kamis (9\/1\/2025). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dalam konsep toko AZKO, nantinya akan dibuat sejumlah zona inspirasi didukung dengan konsep <em>seamless digital first <\/em>interaktif. Kemudian, terdapat area <em>kids playground<\/em> untuk menitipkan anak saat berbelanja. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Direktur Aspirasi Hidup Indonesia Gregory S. Widjaja menjelaskan sejauh ini telah ada dua toko yang sudah menjalankan rebranding dengan konsep AZKO tersebut. Menurutnya, untuk menjalankan<em> rebranding<\/em> secara menyeluruh pada semua toko dibutuhkan waktu selama tiga tahun. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Ini akan diterapkan secara bertahap di seluruh toko,&#8221; kata Gregory. Sementara, khusus untuk pergantian nama toko dari Ace Hardware ke AZKO menurutnya akan dijalankan perseroan dalam kurun waktu sampai kuartal I\/2025. Dalam menjalankan rebranding, kondisi tiap toko akan berbeda penerapannya. Sebab, tiap toko memiliki luas yang berbeda-beda. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Kami mempunyai toko dengan ukuran 7.000 meter persegi. Kami juga punya toko lain yang besarnya hanya 1.000 meter persegi. Akan tetapi, tentunya kami ingin menghadirkan suatu suasana toko yang berbeda yang mempunyai inspirasi,&#8221; tutur Gregory. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sebelumnya, ACES telah menjalankan perjanjian lisensi dengan ACE Hardware International Holdings sejak 1996. Perjanjian lisensi dalam kurun waktu 15 tahun itu kemudian diperpanjang. Dalam perjalanannya, pada 19 Januari 2010, perusahaan memperpanjang jangka waktu lisensi sampai dengan 31 Desember 2024. (ip\/jh)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessUpdate &#8211; PT Aspirasi Hidup Indonesia Tbk (ACES) mengatakan butuh waktu tiga tahun untuk rebranding dari Ace Hardware menjadi AZKO. Penggantian merek disebabkan lisensi dengan ACE Hardware International Holdings berakhir pada akhir 2024. Direktur Aspirasi Hidup Indonesia Teresa Lucia Wibowo mengatakan perseroan telah memiliki sebanyak 254 toko yang tersebar di 75 kota di Indonesia. Semua [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":16541,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83,46],"tags":[6943,6944,8458,3584,1461,325,8496,8497],"class_list":["post-16539","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bums","category-economic","tag-ace-hardware","tag-aspirasi","tag-azko","tag-brand","tag-hidup","tag-indonesia","tag-jenama","tag-rebranding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AZKO: Butuh Tiga Tahun untuk Rebranding - Businessupdate.id<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessupdate.id\/?p=16539\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AZKO: Butuh Tiga Tahun untuk Rebranding - Businessupdate.id\" \/>\n<meta property=\"og:description\" content=\"BusinessUpdate &#8211; PT Aspirasi Hidup Indonesia Tbk (ACES) mengatakan butuh waktu tiga tahun untuk rebranding dari Ace Hardware menjadi AZKO. 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