{"id":17618,"date":"2025-03-10T16:03:00","date_gmt":"2025-03-10T09:03:00","guid":{"rendered":"https:\/\/businessupdate.id\/?p=17618"},"modified":"2025-03-10T15:55:43","modified_gmt":"2025-03-10T08:55:43","slug":"era-media-luncurkan-iklan-digital-berbasis-ai-lebih-efisien","status":"publish","type":"post","link":"https:\/\/businessupdate.id\/?p=17618","title":{"rendered":"Era Media Luncurkan Iklan Digital Berbasis AI, Lebih Efisien"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>BusinessUpdate &#8211;<\/strong> PT Era Media Sejahtera Tbk (DOOH) atau SSPACE meluncurkan fitur periklanan digital berbasis <em>Artificial Intelligence<\/em> (AI). Iklan digital ini diklaim lebih efektif, optimal menargetkan audiens serta analisis data yang presisi. Perseroan mengintegrasikan AI pada berbagai aset media, di antaranya TV Kereta, Digital Totem, Pylon Digital, serta Videotron.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cKami berkomitmen untuk menghadirkan solusi pemasaran yang lebih cerdas, terukur dan adaptif terhadap perilaku konsumen. Dengan pendekatan ini, kami yakin kerja periklanan yang kami lakukan dapat memberikan dampak yang lebih besar bagi ekosistem bisnis secara keseluruhan,&#8221; ujar Direktur DOOH Devi Nisa Suhartono melalui keterangan resmi di Jakarta, Senin (10\/3\/2025).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Devi menjelaskan penerapan fitur AI dalam media periklanan, menawarkan berbagai teknologi canggih, diantaranya Weather-Based Adjustment yang menyesuaikan tampilan iklan berdasarkan kondisi cuaca secara <em>real-time<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lalu, Location-Based Placement yang menggunakan sistem Geotagging untuk menampilkan iklan di area yang relevan dengan lokasi <em>brand<\/em>, serta Traffic Recognition yang memungkinkan untuk melakukan analisis terhadap jumlah <em>audience<\/em> di sekitar media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kemudian, Pay-Per-View Ads yang memberikan data akurat kepada pengiklan mengenai jumlah penonton yang melihat iklan melalui sistem pemantauan yang terintegrasi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Devi menjelaskan keunggulan fitur periklanan AI milik perseroan, di antaranya, pertama, personalisasi dan targeting yang lebih presisi yaitu AI menganalisis perilaku audiens dan menyesuaikan konten iklan secara <em>real-time<\/em> untuk meningkatkan efektivitas kampanye.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kedua, interaksi yang lebih imersif yaitu AI menciptakan pengalaman iklan yang lebih interaktif, menarik perhatian audiens dengan inovasi visual yang dinamis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ketiga, pengukuran performa iklan yang akurat yaitu AI membantu dalam analisis performa iklan secara otomatis, memberikan wawasan mendalam bagi pengiklan untuk optimasi strategi pemasaran.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Devi menjelaskan pengembangan AI ini sejalan dengan kolaborasi strategis antara DOOH dan PT Solusi Sinergi Digital Tbk (WIFI) atau Surge dalam mempercepat penetrasi hingga 40 juta pelanggan, yang akan menggunakan basis AI dalam memperluas pemasaran dan menggunakan ekosistem yang dimiliki seperti Key Opinion Leader (KOL),Programmatic Advertising, Digital dan Media Sosial yang terhubung dengan komunitas serta event dan aktivasi interaktif. (ip\/jh. Foto: Dok. DOOH)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessUpdate &#8211; PT Era Media Sejahtera Tbk (DOOH) atau SSPACE meluncurkan fitur periklanan digital berbasis Artificial Intelligence (AI). Iklan digital ini diklaim lebih efektif, optimal menargetkan audiens serta analisis data yang presisi. Perseroan mengintegrasikan AI pada berbagai aset media, di antaranya TV Kereta, Digital Totem, Pylon Digital, serta Videotron. \u201cKami berkomitmen untuk menghadirkan solusi pemasaran [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":17619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83,46],"tags":[2646,276,8904,1088,8905,4645],"class_list":["post-17618","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bums","category-economic","tag-artificial-intelligence","tag-digital","tag-era-media-sejhatera","tag-fitur","tag-iklan","tag-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Era Media Luncurkan Iklan Digital Berbasis AI, Lebih Efisien - Businessupdate.id<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessupdate.id\/?p=17618\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Era Media Luncurkan Iklan Digital Berbasis AI, Lebih Efisien - Businessupdate.id\" \/>\n<meta property=\"og:description\" content=\"BusinessUpdate &#8211; PT Era Media Sejahtera Tbk (DOOH) atau SSPACE meluncurkan fitur periklanan digital berbasis Artificial Intelligence (AI). Iklan digital ini diklaim lebih efektif, optimal menargetkan audiens serta analisis data yang presisi. Perseroan mengintegrasikan AI pada berbagai aset media, di antaranya TV Kereta, Digital Totem, Pylon Digital, serta Videotron. \u201cKami berkomitmen untuk menghadirkan solusi pemasaran [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/businessupdate.id\/?p=17618\" \/>\n<meta property=\"og:site_name\" content=\"Businessupdate.id\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=100088795961927\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-10T09:03:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-10T08:55:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/businessupdate.id\/wp-content\/uploads\/2025\/03\/Iklan-digital-e1741596911599.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Iyan Pahlevi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EnterpriseMse\" \/>\n<meta name=\"twitter:site\" content=\"@EnterpriseMse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Iyan Pahlevi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/businessupdate.id\/?p=17618\",\"url\":\"https:\/\/businessupdate.id\/?p=17618\",\"name\":\"Era Media Luncurkan Iklan Digital Berbasis AI, Lebih Efisien - Businessupdate.id\",\"isPartOf\":{\"@id\":\"https:\/\/businessupdate.id\/#website\"},\"datePublished\":\"2025-03-10T09:03:00+00:00\",\"dateModified\":\"2025-03-10T08:55:43+00:00\",\"author\":{\"@id\":\"https:\/\/businessupdate.id\/#\/schema\/person\/9f0dc243b4a81c67b3b44f67a90cfc5d\"},\"breadcrumb\":{\"@id\":\"https:\/\/businessupdate.id\/?p=17618#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/businessupdate.id\/?p=17618\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/businessupdate.id\/?p=17618#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/businessupdate.id\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Era Media Luncurkan Iklan Digital Berbasis AI, Lebih Efisien\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/businessupdate.id\/#website\",\"url\":\"https:\/\/businessupdate.id\/\",\"name\":\"Businessupdate.id\",\"description\":\" \",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/businessupdate.id\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/businessupdate.id\/#\/schema\/person\/9f0dc243b4a81c67b3b44f67a90cfc5d\",\"name\":\"Iyan Pahlevi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/businessupdate.id\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/73245f245eac6c11a32c1359ebe20b0f8067e842bd6d2423ac7dce9a4096ec60?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/73245f245eac6c11a32c1359ebe20b0f8067e842bd6d2423ac7dce9a4096ec60?s=96&d=mm&r=g\",\"caption\":\"Iyan Pahlevi\"},\"url\":\"https:\/\/businessupdate.id\/?author=6\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Era Media Luncurkan Iklan Digital Berbasis AI, Lebih Efisien - Businessupdate.id","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/businessupdate.id\/?p=17618","og_locale":"en_US","og_type":"article","og_title":"Era Media Luncurkan Iklan Digital Berbasis AI, Lebih Efisien - Businessupdate.id","og_description":"BusinessUpdate &#8211; PT Era Media Sejahtera Tbk (DOOH) atau SSPACE meluncurkan fitur periklanan digital berbasis Artificial Intelligence (AI). 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