{"id":18217,"date":"2025-04-17T11:05:51","date_gmt":"2025-04-17T04:05:51","guid":{"rendered":"https:\/\/businessupdate.id\/?p=18217"},"modified":"2025-04-17T11:05:53","modified_gmt":"2025-04-17T04:05:53","slug":"google-blokir-51-iklan-penipuan-sepanjang-2024","status":"publish","type":"post","link":"https:\/\/businessupdate.id\/?p=18217","title":{"rendered":"Google Blokir 5,1 Iklan Penipuan Sepanjang 2024"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>BusinessUpdate &#8211;<\/strong> Google menyatakan telah memblokir 5,1 miliar iklan, menghapus 1,3 miliar halaman website, dan membatasi penayangan 9,1 miliar iklan yang dicurigai sebagai modus penipuan sepanjang 2024.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Angka tersebut menurun dibandingkan 2023 di mana Google memblokir lebih dari 5,5 miliar iklan dan mengambil tindakan terhadap 2,1 miliar halaman web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dilansir dari  <em>Tech Crunch<\/em> pada Kamis (17\/4\/2025), raksasa mesin pencari tersebut menjelaskan bahwa dengan memanfaatkan model bahasa besar (l<em>arge language model<\/em>\/LLM) dan tanda-tanda seperti penyamaran bisnis serta detail pembayaran ilegal, mereka berhasil menangguhkan sebagian besar akun pengiklan palsu sebelum iklan sempat ditayangkan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pada tahun lalu, Google meluncurkan lebih dari 50 peningkatan berbasis LLM untuk memperkuat sistem penegakan kebijakan keamanan di seluruh platformnya.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cModel AI ini sangat penting bagi kami dan telah memberikan peningkatan yang luar biasa, tapi kami tetap melibatkan manusia dalam setiap proses,\u201d ujar General Manager Ads Safety Google Alex Rodriguez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rodriguez menjelaskan bahwa Google membentuk tim khusus yang terdiri atas lebih dari 100 ahli dari berbagai divisi, termasuk tim Ads Safety, Trust and Safety, serta peneliti dari DeepMind. Tim ini menganalisis iklan <em>deepfake<\/em> dengan modus penyamaran menjadi tokoh publik dan mengembangkan langkah-langkah teknis untuk merespons tindakan penipuan tersebut.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tahun lalu, Google memperkenalkan lebih dari 30 pembaruan kebijakan iklan dan penerbit serta langkah teknis lainnya. Inisiatif ini diklaim berhasil membuat lebih dari 700.000 akun pengiklan bermasalah ditangguhkan dan menurunkan laporan iklan <em>deepfake<\/em> hingga 90%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Di Amerika Serikat, Google mengatakan telah menangguhkan 39,2 juta akun pengiklan dan menghapus 1,8 miliar iklan selama 2024. Pelanggaran utama mencakup penyalahgunaan jaringan iklan, pelanggaran merek dagang, klaim kesehatan yang menyesatkan, iklan yang dipersonalisasi, dan pemalsuan identitas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">India, sebagai negara berpenduduk terbanyak dan pasar internet terbesar kedua di dunia setelah China, mencatat 2,9 juta akun pengiklan ditangguhkan dan 247,4 juta iklan dihapus. Lima pelanggaran kebijakan tertinggi di India meliputi layanan keuangan, penyalahgunaan merek dagang, penyalahgunaan jaringan iklan, iklan personalisasi, serta perjudian dan permainan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dari total akun yang ditangguhkan, lima juta di antaranya dilakukan karena pelanggaran terkait penipuan. Secara keseluruhan, Google menghapus hampir setengah miliar iklan yang berkaitan dengan penipuan. (ip\/jh)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessUpdate &#8211; Google menyatakan telah memblokir 5,1 miliar iklan, menghapus 1,3 miliar halaman website, dan membatasi penayangan 9,1 miliar iklan yang dicurigai sebagai modus penipuan sepanjang 2024. Angka tersebut menurun dibandingkan 2023 di mana Google memblokir lebih dari 5,5 miliar iklan dan mengambil tindakan terhadap 2,1 miliar halaman web. Dilansir dari Tech Crunch pada Kamis [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":18218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[1445,5574,9116,8905,1247,9117,4877],"class_list":["post-18217","post","type-post","status-publish","format-standard","has-post-thumbnail","category-scien-tech","tag-blokir","tag-google","tag-halaman","tag-iklan","tag-penipuan","tag-web","tag-website"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Blokir 5,1 Iklan Penipuan Sepanjang 2024 - Businessupdate.id<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessupdate.id\/?p=18217\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Blokir 5,1 Iklan Penipuan Sepanjang 2024 - Businessupdate.id\" \/>\n<meta property=\"og:description\" content=\"BusinessUpdate &#8211; Google menyatakan telah memblokir 5,1 miliar iklan, menghapus 1,3 miliar halaman website, dan membatasi penayangan 9,1 miliar iklan yang dicurigai sebagai modus penipuan sepanjang 2024. Angka tersebut menurun dibandingkan 2023 di mana Google memblokir lebih dari 5,5 miliar iklan dan mengambil tindakan terhadap 2,1 miliar halaman web. 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