{"id":18636,"date":"2025-05-12T13:37:29","date_gmt":"2025-05-12T06:37:29","guid":{"rendered":"https:\/\/businessupdate.id\/?p=18636"},"modified":"2025-05-12T13:37:31","modified_gmt":"2025-05-12T06:37:31","slug":"bri-sabet-penghargaan-bsem-2025-untuk-kategori-overall-digital-channel","status":"publish","type":"post","link":"https:\/\/businessupdate.id\/?p=18636","title":{"rendered":"BRI Sabet Penghargaan BSEM 2025 untuk Kategori Overall Digital Channel"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>BusinessUpdate &#8211;<\/strong> PT Bank Rakyat Indonesia (Persero) Tbk (BRI) mendapatkan peringkat pertama dalam kategori Overall Digital Channel pada ajang Bank Service Excellence Monitor (BSEM) 2025 dengan mencatatkan skor 90,79 pada 2025, naik 1,72 poin dibandingkan tahun sebelumnya.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Corporate Secretary BRI Agustya Hendy Bernadi mengatakan, apresiasi yang diraih ini menjadi motivasi tambahan bagi BRI untuk terus melampaui harapan nasabah.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ia mengatakan, dinamika perkembangan teknologi perbankan mendorong BRI senantiasa berupaya meningkatkan kualitas layanan baik dari sisi <em>walk-in channel<\/em> maupun digital channel. Hal ini dilakukan untuk meningkatkan <em>experience<\/em> nasabah di semua touchpoints.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adapun ajang BSEM 2025 diselenggarakan oleh lembaga riset Marketing Research Indonesia (MRI) bekerja sama dengan Majalah Infobank. Perseroan mencatat, pencapaian ini tidak lepas dari peningkatan performa di berbagai aspek layanan digital yang dinilai secara menyeluruh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Misalnya, untuk layanan pembukaan rekening melalui mobile apps yang menunjukkan kinerja solid dengan peningkatan skor dari 83,51 pada tahun lalu menjadi 87,28 poin. Digital Branch pun turut mencatatkan kemajuan signifikan dari 80,08 pada 2024 menjadi 90,33 poin pada 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tak hanya fokus pada inovasi digital, BRI juga memperkuat peran <em>complain handling<\/em> melalui layanan pelanggan yang tanggap, ramah dan solutif. Cerminan dari upaya ini terlihat dalam peningkatan kinerja berbagai kanal layanan non-fisik.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Layanan call center BRI mencatat skor tinggi sebesar 94,09 pada 2025, meningkat dari 93,73 pada tahun sebelumnya, sementara chatbot meraih skor 92,87. Kualitas layanan turut diperkuat melalui kanal live chat, media sosial, dan e-mail yang secara keseluruhan berkontribusi terhadap pencapaian BRI dalam ajang BSEM 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seluruh hasil positif tersebut, menurut perseroan, mencerminkan komitmen menyeluruh BRI untuk senantiasa memberikan pelayanan terbaik di segala sisi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pengembangan layanan dilakukan secara berkelanjutan, mencakup peningkatan teknologi dan pengelolaan interaksi dengan nasabah, yang dijalankan perseroan guna memastikan standar layanan yang tinggi dan konsisten di seluruh kanal komunikasi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Melalui transformasi digital yang berkelanjutan, BRI menyampaikan bahwa pihaknya berkomitmen mempercepat digitalisasi layanan perbankan guna memperluas akses keuangan bagi seluruh lapisan masyarakat Indonesia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Upaya ini tidak hanya ditujukan untuk meningkatkan efisiensi layanan, tetapi juga untuk memperkuat peran BRI dalam membangun ekosistem keuangan yang inklusif dan berkelanjutan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cDengan inovasi digital yang terus dikembangkan, BRI optimistis dapat membangun ekosistem keuangan yang lebih inklusif, memberdayakan komunitas, serta mendorong pertumbuhan ekonomi digital nasional secara berkelanjutan,\u201d tutup Hendy. (pa\/jh. Foto: Dok. BRI)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessUpdate &#8211; PT Bank Rakyat Indonesia (Persero) Tbk (BRI) mendapatkan peringkat pertama dalam kategori Overall Digital Channel pada ajang Bank Service Excellence Monitor (BSEM) 2025 dengan mencatatkan skor 90,79 pada 2025, naik 1,72 poin dibandingkan tahun sebelumnya. Corporate Secretary BRI Agustya Hendy Bernadi mengatakan, apresiasi yang diraih ini menjadi motivasi tambahan bagi BRI untuk terus [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":18637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[1376,426,103,9276,325,5601,6801,9277,259,1060,4391],"class_list":["post-18636","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bank","tag-awards","tag-bank","tag-bri","tag-bsem","tag-indonesia","tag-infobank","tag-marketing","tag-mri","tag-penghargaan","tag-rakyat","tag-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BRI Sabet Penghargaan BSEM 2025 untuk Kategori Overall Digital Channel - Businessupdate.id<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessupdate.id\/?p=18636\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BRI Sabet Penghargaan BSEM 2025 untuk Kategori Overall Digital Channel - Businessupdate.id\" \/>\n<meta property=\"og:description\" content=\"BusinessUpdate &#8211; PT Bank Rakyat Indonesia (Persero) Tbk (BRI) mendapatkan peringkat pertama dalam kategori Overall Digital Channel pada ajang Bank Service Excellence Monitor (BSEM) 2025 dengan mencatatkan skor 90,79 pada 2025, naik 1,72 poin dibandingkan tahun sebelumnya. Corporate Secretary BRI Agustya Hendy Bernadi mengatakan, apresiasi yang diraih ini menjadi motivasi tambahan bagi BRI untuk terus [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/businessupdate.id\/?p=18636\" \/>\n<meta property=\"og:site_name\" content=\"Businessupdate.id\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=100088795961927\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-12T06:37:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-12T06:37:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/businessupdate.id\/wp-content\/uploads\/2025\/05\/BRI-nasabah-e1747031767646.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"732\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Premieri A\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EnterpriseMse\" \/>\n<meta name=\"twitter:site\" content=\"@EnterpriseMse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Premieri A\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/businessupdate.id\/?p=18636\",\"url\":\"https:\/\/businessupdate.id\/?p=18636\",\"name\":\"BRI Sabet Penghargaan BSEM 2025 untuk Kategori Overall Digital Channel - Businessupdate.id\",\"isPartOf\":{\"@id\":\"https:\/\/businessupdate.id\/#website\"},\"datePublished\":\"2025-05-12T06:37:29+00:00\",\"dateModified\":\"2025-05-12T06:37:31+00:00\",\"author\":{\"@id\":\"https:\/\/businessupdate.id\/#\/schema\/person\/39a407b879699c9dfc68b893045cd07e\"},\"breadcrumb\":{\"@id\":\"https:\/\/businessupdate.id\/?p=18636#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/businessupdate.id\/?p=18636\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/businessupdate.id\/?p=18636#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/businessupdate.id\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BRI Sabet Penghargaan BSEM 2025 untuk Kategori Overall Digital Channel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/businessupdate.id\/#website\",\"url\":\"https:\/\/businessupdate.id\/\",\"name\":\"Businessupdate.id\",\"description\":\" \",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/businessupdate.id\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/businessupdate.id\/#\/schema\/person\/39a407b879699c9dfc68b893045cd07e\",\"name\":\"Premieri A\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/businessupdate.id\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6ef707773e9166331976e40c3975862c82a2bdf65aa2185282dd7c4be2a1c87e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6ef707773e9166331976e40c3975862c82a2bdf65aa2185282dd7c4be2a1c87e?s=96&d=mm&r=g\",\"caption\":\"Premieri A\"},\"sameAs\":[\"http:\/\/businessupdate.id\"],\"url\":\"https:\/\/businessupdate.id\/?author=5\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BRI Sabet Penghargaan BSEM 2025 untuk Kategori Overall Digital Channel - Businessupdate.id","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/businessupdate.id\/?p=18636","og_locale":"en_US","og_type":"article","og_title":"BRI Sabet Penghargaan BSEM 2025 untuk Kategori Overall Digital Channel - Businessupdate.id","og_description":"BusinessUpdate &#8211; PT Bank Rakyat Indonesia (Persero) Tbk (BRI) mendapatkan peringkat pertama dalam kategori Overall Digital Channel pada ajang Bank Service Excellence Monitor (BSEM) 2025 dengan mencatatkan skor 90,79 pada 2025, naik 1,72 poin dibandingkan tahun sebelumnya. Corporate Secretary BRI Agustya Hendy Bernadi mengatakan, apresiasi yang diraih ini menjadi motivasi tambahan bagi BRI untuk terus [&hellip;]","og_url":"https:\/\/businessupdate.id\/?p=18636","og_site_name":"Businessupdate.id","article_publisher":"https:\/\/www.facebook.com\/profile.php?id=100088795961927","article_published_time":"2025-05-12T06:37:29+00:00","article_modified_time":"2025-05-12T06:37:31+00:00","og_image":[{"width":1200,"height":732,"url":"https:\/\/businessupdate.id\/wp-content\/uploads\/2025\/05\/BRI-nasabah-e1747031767646.webp","type":"image\/webp"}],"author":"Premieri A","twitter_card":"summary_large_image","twitter_creator":"@EnterpriseMse","twitter_site":"@EnterpriseMse","twitter_misc":{"Written by":"Premieri A","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/businessupdate.id\/?p=18636","url":"https:\/\/businessupdate.id\/?p=18636","name":"BRI Sabet Penghargaan BSEM 2025 untuk Kategori Overall Digital Channel - Businessupdate.id","isPartOf":{"@id":"https:\/\/businessupdate.id\/#website"},"datePublished":"2025-05-12T06:37:29+00:00","dateModified":"2025-05-12T06:37:31+00:00","author":{"@id":"https:\/\/businessupdate.id\/#\/schema\/person\/39a407b879699c9dfc68b893045cd07e"},"breadcrumb":{"@id":"https:\/\/businessupdate.id\/?p=18636#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/businessupdate.id\/?p=18636"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/businessupdate.id\/?p=18636#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/businessupdate.id\/"},{"@type":"ListItem","position":2,"name":"BRI Sabet Penghargaan BSEM 2025 untuk Kategori Overall Digital Channel"}]},{"@type":"WebSite","@id":"https:\/\/businessupdate.id\/#website","url":"https:\/\/businessupdate.id\/","name":"Businessupdate.id","description":" ","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/businessupdate.id\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/businessupdate.id\/#\/schema\/person\/39a407b879699c9dfc68b893045cd07e","name":"Premieri A","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/businessupdate.id\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6ef707773e9166331976e40c3975862c82a2bdf65aa2185282dd7c4be2a1c87e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6ef707773e9166331976e40c3975862c82a2bdf65aa2185282dd7c4be2a1c87e?s=96&d=mm&r=g","caption":"Premieri A"},"sameAs":["http:\/\/businessupdate.id"],"url":"https:\/\/businessupdate.id\/?author=5"}]}},"_links":{"self":[{"href":"https:\/\/businessupdate.id\/index.php?rest_route=\/wp\/v2\/posts\/18636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessupdate.id\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businessupdate.id\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businessupdate.id\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/businessupdate.id\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18636"}],"version-history":[{"count":1,"href":"https:\/\/businessupdate.id\/index.php?rest_route=\/wp\/v2\/posts\/18636\/revisions"}],"predecessor-version":[{"id":18638,"href":"https:\/\/businessupdate.id\/index.php?rest_route=\/wp\/v2\/posts\/18636\/revisions\/18638"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businessupdate.id\/index.php?rest_route=\/wp\/v2\/media\/18637"}],"wp:attachment":[{"href":"https:\/\/businessupdate.id\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessupdate.id\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessupdate.id\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}