{"id":19550,"date":"2025-07-02T09:12:44","date_gmt":"2025-07-02T02:12:44","guid":{"rendered":"https:\/\/businessupdate.id\/?p=19550"},"modified":"2025-07-02T09:12:46","modified_gmt":"2025-07-02T02:12:46","slug":"indodana-targetkan-transaksi-paylater-naik-40-persen-selama-jakarta-fair","status":"publish","type":"post","link":"https:\/\/businessupdate.id\/?p=19550","title":{"rendered":"Indodana Targetkan Transaksi Paylater Naik 40 Persen Selama Jakarta Fair"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>BusinessUpdate &#8211; <\/strong>PT Indodana Multi Finance, perusahaan penyedia layanan Buy Now Pay Later (BNPL), menargetkan pertumbuhan volume transaksi bisnis hingga 40% selama perhelatan Jakarta Fair 2025. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Direktur PT Indodana Multi Finance Iwan Dewanto mengatakan perhelatan tersebut menjadi bagian dari kanal strategi rutin untuk menggaet pengguna baru dan menambah volume transaksi seiring dengan bertumbuhnya mitra pedagang. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selama ini selalu terjadi peningkatan volume bisnis yang cukup dari acara tersebut. Bahkan pertumbuhan volume bisnis yang signifikan terjadi pada 2022-2023 mencapai sekitar 157%. Selanjutnya, pada 2023-2024 dengan peningkatan hampir 20%. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ia menargetkan dengan meningkatnya animo masyarakat selama Jakarta Fair akan mendorong pertumbuhan transaksi paylater. &#8220;Selama acara Jakarta Fair Kemayoran 2025 berlangsung, kami menargetkan peningkatan jumlah volume bisnis lebih dari 40% dibandingkan pencapaian realisasi tahun 2024,&#8221; ujarnya, Selasa (1\/7\/2025). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sejauh ini, sinergi dengan mitra pedagang terus meningkat setiap tahunnya. Tahun ini, lebih dari 66 mitra telah berkolaborasi dengan Indodana secara aktif dalam ekosistem digital yang dibangun perusahaan. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dari sisi bisnis, kontribusi ajang seperti Jakarta Fair terhadap akuisisi pengguna dan volume transaksi juga cukup signifikan. Iwan menyampaikan bahwa dalam tiga tahun terakhir, acara semacam ini berkontribusi terhadap volume transaksi sekitar Rp10 miliar hingga Rp11 miliar setiap tahunnya. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selanjutnya strategi aktif perseroan lainnya adalah menjangkau pameran daerah dan kanal daring. &#8220;Ekspansi kami ke depannya menyasar hampir seluruh kota besar di Sumatra, Jawa, Kalimantan, hingga Sulawesi dan Bali,\u201d katanya. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Secara umum, Otoritas Jasa Keuangan (OJK) mencatat realisasi pembiayaan BNPL di industri multifinance per April 2025 tumbuh 47,11% secara tahunan menjadi Rp8,24 triliun dengan pembiayaan bermasalah atau <em>nonperforming financing<\/em> (NPF) gros sebesar 3,78%. Khusus BNPL ini, NPF gros meningkat dari 3,48% per Maret 2025. (pa\/jh. Foto: Dok. Indodana)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessUpdate &#8211; PT Indodana Multi Finance, perusahaan penyedia layanan Buy Now Pay Later (BNPL), menargetkan pertumbuhan volume transaksi bisnis hingga 40% selama perhelatan Jakarta Fair 2025. Direktur PT Indodana Multi Finance Iwan Dewanto mengatakan perhelatan tersebut menjadi bagian dari kanal strategi rutin untuk menggaet pengguna baru dan menambah volume transaksi seiring dengan bertumbuhnya mitra pedagang. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":19551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83,48],"tags":[7195,7207,3677,432,9627,414,4595,1859,638,1712],"class_list":["post-19550","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bums","category-finance","tag-bnpl","tag-buy-now-pay-later","tag-fair","tag-finance","tag-indodana","tag-jakarta","tag-multi","tag-multifinance","tag-paylater","tag-transaksi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Indodana Targetkan Transaksi Paylater Naik 40 Persen Selama Jakarta Fair - Businessupdate.id<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessupdate.id\/?p=19550\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Indodana Targetkan Transaksi Paylater Naik 40 Persen Selama Jakarta Fair - Businessupdate.id\" \/>\n<meta property=\"og:description\" content=\"BusinessUpdate &#8211; PT Indodana Multi Finance, perusahaan penyedia layanan Buy Now Pay Later (BNPL), menargetkan pertumbuhan volume transaksi bisnis hingga 40% selama perhelatan Jakarta Fair 2025. 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