{"id":20258,"date":"2025-08-08T10:58:30","date_gmt":"2025-08-08T03:58:30","guid":{"rendered":"https:\/\/businessupdate.id\/?p=20258"},"modified":"2025-08-08T10:58:32","modified_gmt":"2025-08-08T03:58:32","slug":"pos-indonesia-luncurkan-platform-digital-posaja-umkm","status":"publish","type":"post","link":"https:\/\/businessupdate.id\/?p=20258","title":{"rendered":"Pos Indonesia Luncurkan Platform Digital PosAja UMKM"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>BusinessUpdate &#8211;<\/strong> PT Pos Indonesia meluncurkan platform digital PosAja UMKM yang dirancang untuk memfasilitasi pengelolaan usaha bagi pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Direktur Utama PT Pos Indonesia, Endy Pattia Rahmadi Abdurrahman mengatakan, pengembangan platform ini merupakan langkah strategis untuk menjawab tantangan transformasi digital di sektor UMKM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Banyak pelaku usaha kecil belum memiliki akses atau kapasitas digital yang memadai. Platform ini diharapkan menjadi jembatan antara kebutuhan bisnis mereka dan teknologi yang terus berkembang,&#8221; kata Endy melalui keterangan resmi, dikutip Jumat (8\/8\/2025).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Platform ini disebut Endy sebagai solusi digital terintegrasi yang memungkinkan pelaku UMKM mengelola bisnis secara menyeluruh, mulai dari katalog produk, manajemen stok dan gudang, hingga pengiriman barang dalam satu sistem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Salah satu fitur utama yang dikenalkan adalah Storefront, yang memungkinkan UMKM membuat laman toko daring mandiri. Laman ini dapat dibagikan melalui berbagai kanal komunikasi digital, memungkinkan pelaku usaha menjangkau konsumen tanpa harus bergantung pada platform perdagangan daring yang ada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Direktur Bisnis Kurir dan Logistik PT Pos Indonesia, Tonggo Marbun, menambahkan ke depan, platform yang telah diluncurkan di Graha Pos Indonesia Bandung beberapa hari lalu itu akan dilengkapi dengan fitur omnichannel yang memungkinkan pelaku usaha mengelola berbagai akun lokapasar dalam satu dashboard terpadu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Melalui integrasi ini, pelaku UMKM dapat memantau seluruh aktivitas penjualan mereka, termasuk dari Shopee, Tokopedia, dan TikTok Shop, dalam satu tampilan,&#8221; jelas Tonggo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Langkah ini juga sekaligus menandai perluasan peran Pos Indonesia dari penyedia layanan logistik menjadi penyedia solusi digital yang mendukung pertumbuhan ekosistem UMKM nasional. (ip\/jh. Foto: Dok. Pos Indonesia)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessUpdate &#8211; PT Pos Indonesia meluncurkan platform digital PosAja UMKM yang dirancang untuk memfasilitasi pengelolaan usaha bagi pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia. Direktur Utama PT Pos Indonesia, Endy Pattia Rahmadi Abdurrahman mengatakan, pengembangan platform ini merupakan langkah strategis untuk menjawab tantangan transformasi digital di sektor UMKM. &#8220;Banyak pelaku usaha kecil belum [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":20259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81,46],"tags":[276,325,320,1372,9905,3548,137],"class_list":["post-20258","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bumn","category-economic","tag-digital","tag-indonesia","tag-platform","tag-pos","tag-posaja-2","tag-transformasi","tag-umkm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pos Indonesia Luncurkan Platform Digital PosAja UMKM - Businessupdate.id<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessupdate.id\/?p=20258\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pos Indonesia Luncurkan Platform Digital PosAja UMKM - Businessupdate.id\" \/>\n<meta property=\"og:description\" content=\"BusinessUpdate &#8211; PT Pos Indonesia meluncurkan platform digital PosAja UMKM yang dirancang untuk memfasilitasi pengelolaan usaha bagi pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia. 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