{"id":21964,"date":"2025-11-16T09:00:06","date_gmt":"2025-11-16T02:00:06","guid":{"rendered":"https:\/\/businessupdate.id\/?p=21964"},"modified":"2025-11-16T09:00:09","modified_gmt":"2025-11-16T02:00:09","slug":"manfaatkan-nataru-industri-kosmetik-genjot-penjualan","status":"publish","type":"post","link":"https:\/\/businessupdate.id\/?p=21964","title":{"rendered":"Manfaatkan Nataru Industri Kosmetik Genjot Penjualan"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>BusinessUpdate &#8211;<\/strong> Industri kosmetik optimistis dapat menggenjot penjualan hingga akhir tahun dengan memanfaatkan momentum Natal dan Tahun Baru (Nataru). Mereka merancang strategi untuk menarik minat konsumen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chrisensia Nimas, Head of Marketing &amp; E-Commerce The Body Shop Indonesia, mengatakan pihaknya mengusung strategi berbeda untuk mendongkrak penjualan. Tidak sekadar menawarkan produk, The Body Shop menonjolkan pengalaman emosional yang identik dengan suasana Natal. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMenawarkan pengalaman dan nilai emosional memberikan keunggulan kompetitif. Bukan hanya memperkuat <em>brand<\/em> di tengah momentum Natal, tetapi juga menumbuhkan loyalitas jangka panjang,\u201d ujar Nimas, dikutip Minggu (16\/11\/2025). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Menurut Nimas, akhir tahun menjadi momen ideal untuk meluncurkan produk baru bertema kehangatan dan keceriaan Natal, seiring meningkatnya belanja konsumen untuk kebutuhan hadiah. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cPada momentum Natal, konsumen biasanya merangkai hadiah istimewa dengan pilihan kertas kado, box, sentuhan personal, hingga pesan khusus untuk orang terkasih,\u201d tambahnya. The Body Shop juga memanfaatkan tingginya traffic pusat perbelanjaan akhir tahun seperti di Lippo Mall Kemang dan Mall Kelapa Gading 3. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Salah satu pendekatannya adalah menghadirkan pengalaman emosional bertema <em>wrapped in love<\/em>, yang tidak hanya menawarkan koleksi hadiah, tetapi juga mengajak konsumen berbagi kasih yang melampaui sekadar kemasan. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CEO The Body Shop Indonesia Suzy Hutomo menegaskan ekspansi gerai baru tetap menjadi strategi perusahaan. Ia meyakini pasar Indonesia masih sangat vibrant dan terus menawarkan peluang pertumbuhan. Menurut Suzy, daya tumbuh pasar kosmetik Indonesia didorong oleh kemampuan pelaku industri beradaptasi cepat ke pasar digital. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saat pandemi Covid-19, The Body Shop sudah memiliki infrastruktur digital yang kuat sehingga penjualan tetap terjaga. Pasar skincare dan makeup The Body Shop Indonesia juga kian luas, tidak lagi terbatas pada konsumen wanita usia matang, tetapi semakin merambah kelompok dewasa muda. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sementara itu, Hasto Widiharto, Direktur PT Natural Cosmetics Indonesia, menilai penting bagi produk kecantikan untuk memperkuat klaim natural dan sustainable dengan mengangkat kearifan lokal sebagai diferensiasi. (pa\/jh. Foto: Dok. Astetic Skincare)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessUpdate &#8211; Industri kosmetik optimistis dapat menggenjot penjualan hingga akhir tahun dengan memanfaatkan momentum Natal dan Tahun Baru (Nataru). Mereka merancang strategi untuk menarik minat konsumen. Chrisensia Nimas, Head of Marketing &amp; E-Commerce The Body Shop Indonesia, mengatakan pihaknya mengusung strategi berbeda untuk mendongkrak penjualan. Tidak sekadar menawarkan produk, The Body Shop menonjolkan pengalaman emosional [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":21965,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87,46],"tags":[387,6380,460,430,10617,1943,1337,6430],"class_list":["post-21964","post","type-post","status-publish","format-standard","has-post-thumbnail","category-beauty","category-economic","tag-industri","tag-kosmetik","tag-natal","tag-penjualan","tag-skincare","tag-strategi","tag-tahun-baru","tag-the-body-shop"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Manfaatkan Nataru Industri Kosmetik Genjot Penjualan - Businessupdate.id<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessupdate.id\/?p=21964\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Manfaatkan Nataru Industri Kosmetik Genjot Penjualan - Businessupdate.id\" \/>\n<meta property=\"og:description\" content=\"BusinessUpdate &#8211; Industri kosmetik optimistis dapat menggenjot penjualan hingga akhir tahun dengan memanfaatkan momentum Natal dan Tahun Baru (Nataru). 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