{"id":22052,"date":"2025-11-21T08:52:07","date_gmt":"2025-11-21T01:52:07","guid":{"rendered":"https:\/\/businessupdate.id\/?p=22052"},"modified":"2025-11-21T08:52:09","modified_gmt":"2025-11-21T01:52:09","slug":"pasar-otomotif-ri-bergeser-dari-lcgc-ke-lcev","status":"publish","type":"post","link":"https:\/\/businessupdate.id\/?p=22052","title":{"rendered":"Pasar Otomotif RI Bergeser dari LCGC ke LCEV"},"content":{"rendered":"\n<p><strong>BusinessUpdate &#8211;<\/strong> Pakar otomotif menilai terjadi pergeseran minat beli masyarakat Indonesia dari <em>Low Cost Green Car<\/em> (LCGC) menjadi Low Cost Electric Vehicle (LCEV). <\/p>\n\n\n\n<p>Pakar Otomotif dari Institut Teknologi Bandung (ITB) Yannes Martinus Pasaribu meyakini pergeseran tersebut juga bakal terjadi dalam tahun-tahun mendatang. Sebenarnya, pergeseran minat beli itu sudah terjadi sejak 2013.<\/p>\n\n\n\n<p>\u201cSementara pangsa strategis di pasar urban, perlahan-lahan bakal semakin diambil alih <em>low cost<\/em> EV dalam beberapa tahun ke depan,\u201d kata Yannes Martinus Pasaribu, dikutip dari <em>Antara<\/em>, Jumat (21\/11\/2025).<\/p>\n\n\n\n<p>Merujuk data yang dibagikan oleh Gabungan Industri kendaraan Bermotor Indonesia (GAIKINDO), pasar LCGC merosot cukup tajam hingga 34,8% jika dibandingkan dengan tahun lalu dari periode Januari hingga Oktober atau hanya berhasil tercatat sebanyak 97.556 unit pada tahun ini.<\/p>\n\n\n\n<p>Sementara di segmen yang sama yakni Wholesales (dari pabrik ke dealer), tahun 2024 pasar LCGC tercatat mendapatkan pesanan hingga mencapai 49.583 unit.<\/p>\n\n\n\n<p>Yannes melanjutkan bahwa fenomena ini merupakan teguran yang nyata bagi produsen otomotif yang memasarkan kendaraan LCGC di Tanah Air, tidak bisa lagi berada di zona nyaman mereka. Konsumen muda saat ini sangat memiliki konsentrasi penuh terkait harga, dan juga teknologi yang terkandung dalam kendaraan tersebut.<\/p>\n\n\n\n<p>Masifnya mereka mobil asal China, juga turut memperparah kondisi pasar LCGC yang semenjak dua tahun ini memiliki catatan kurang memuaskan bagi industri dan juga perusahaan yang memasarkan model-model tersebut.<\/p>\n\n\n\n<p>\u201cTren penurunan LCGC di Indonesia tidak bisa lagi dibaca hanya sebagai fluktuasi siklus pasar, tetapi sebagai sinyal kuat bergesernya aspirasi kelas menengah dari sekadar \u201cmobil termurah\u201d menjadi \u201cmobil paling masuk akal\u201d dalam hal nilai, citra, dan biaya operasional jangka panjang,\u201d ujarnya.<\/p>\n\n\n\n<p>Konsumen di kota-kota besar seperti Jakarta, Bandung, Surabaya, Semarang, Medan sampai Makassar, tren <em>\u201clow cost EV<\/em>\u201d sangat berpotensi untuk menggantikan peran LCGC yang saat ini mulai dilihat pasar sebagai kendaraan yang sudah tidak rendah lagi.<\/p>\n\n\n\n<p>\u201cJika range harganya tetap stabil, LCEV akan menguat sebagai pilihan utama kelas menengah urban. Tetapi, pergeserannya terjadi bertahap dan tidak serta-merta,\u201d lanjutnya.<\/p>\n\n\n\n<p>Secara keseluruhan, penjualan kendaraan di Indonesia dari data Gaikindo menunjukkan tren yang meningkat untuk segmen Wholesales yang mencapai 74.020 unit atau meningkat 19,23% dari bulan sebelumnya. (rn\/jh)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessUpdate &#8211; Pakar otomotif menilai terjadi pergeseran minat beli masyarakat Indonesia dari Low Cost Green Car (LCGC) menjadi Low Cost Electric Vehicle (LCEV). Pakar Otomotif dari Institut Teknologi Bandung (ITB) Yannes Martinus Pasaribu meyakini pergeseran tersebut juga bakal terjadi dalam tahun-tahun mendatang. Sebenarnya, pergeseran minat beli itu sudah terjadi sejak 2013. \u201cSementara pangsa strategis di [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":12215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[10647,325,484,10646,2477,336,328,327,755,1115],"class_list":{"0":"post-22052","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economic","8":"tag-elektic","9":"tag-indonesia","10":"tag-kendaraan","11":"tag-lcev","12":"tag-lcgc","13":"tag-listrik","14":"tag-mobil","15":"tag-otomotif","16":"tag-pasar","17":"tag-vehicle"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pasar Otomotif RI Bergeser dari LCGC ke LCEV - Businessupdate.id<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessupdate.id\/?p=22052\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pasar Otomotif RI Bergeser dari LCGC ke LCEV - Businessupdate.id\" \/>\n<meta property=\"og:description\" content=\"BusinessUpdate &#8211; Pakar otomotif menilai terjadi pergeseran minat beli masyarakat Indonesia dari Low Cost Green Car (LCGC) menjadi Low Cost Electric Vehicle (LCEV). Pakar Otomotif dari Institut Teknologi Bandung (ITB) Yannes Martinus Pasaribu meyakini pergeseran tersebut juga bakal terjadi dalam tahun-tahun mendatang. Sebenarnya, pergeseran minat beli itu sudah terjadi sejak 2013. \u201cSementara pangsa strategis di [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/businessupdate.id\/?p=22052\" \/>\n<meta property=\"og:site_name\" content=\"Businessupdate.id\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=100088795961927\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-21T01:52:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-21T01:52:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/businessupdate.id\/wp-content\/uploads\/2024\/04\/Wuling-Mobil-Listrik-scaled-e1714438226343.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"767\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rahman N\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EnterpriseMse\" \/>\n<meta name=\"twitter:site\" content=\"@EnterpriseMse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rahman N\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/businessupdate.id\/?p=22052\",\"url\":\"https:\/\/businessupdate.id\/?p=22052\",\"name\":\"Pasar Otomotif RI Bergeser dari LCGC ke LCEV - Businessupdate.id\",\"isPartOf\":{\"@id\":\"https:\/\/businessupdate.id\/#website\"},\"datePublished\":\"2025-11-21T01:52:07+00:00\",\"dateModified\":\"2025-11-21T01:52:09+00:00\",\"author\":{\"@id\":\"https:\/\/businessupdate.id\/#\/schema\/person\/ee5f4945907fe4de4de101853e46af6f\"},\"breadcrumb\":{\"@id\":\"https:\/\/businessupdate.id\/?p=22052#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/businessupdate.id\/?p=22052\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/businessupdate.id\/?p=22052#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/businessupdate.id\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pasar Otomotif RI Bergeser dari LCGC ke LCEV\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/businessupdate.id\/#website\",\"url\":\"https:\/\/businessupdate.id\/\",\"name\":\"Businessupdate.id\",\"description\":\" \",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/businessupdate.id\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/businessupdate.id\/#\/schema\/person\/ee5f4945907fe4de4de101853e46af6f\",\"name\":\"Rahman N\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/businessupdate.id\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1b32fc3b4985e656f7a6bdb915824456c4309ce4721945bcc9d320300beed9f0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1b32fc3b4985e656f7a6bdb915824456c4309ce4721945bcc9d320300beed9f0?s=96&d=mm&r=g\",\"caption\":\"Rahman N\"},\"sameAs\":[\"http:\/\/businessupdate.id\"],\"url\":\"https:\/\/businessupdate.id\/?author=4\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pasar Otomotif RI Bergeser dari LCGC ke LCEV - Businessupdate.id","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/businessupdate.id\/?p=22052","og_locale":"en_US","og_type":"article","og_title":"Pasar Otomotif RI Bergeser dari LCGC ke LCEV - Businessupdate.id","og_description":"BusinessUpdate &#8211; Pakar otomotif menilai terjadi pergeseran minat beli masyarakat Indonesia dari Low Cost Green Car (LCGC) menjadi Low Cost Electric Vehicle (LCEV). 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