{"id":22844,"date":"2026-01-05T10:26:13","date_gmt":"2026-01-05T03:26:13","guid":{"rendered":"https:\/\/businessupdate.id\/?p=22844"},"modified":"2026-01-05T10:26:16","modified_gmt":"2026-01-05T03:26:16","slug":"total-transaksi-harbolnas-2025-capai-rp364-triliun-naik-17-persen","status":"publish","type":"post","link":"https:\/\/businessupdate.id\/?p=22844","title":{"rendered":"Total Transaksi Harbolnas 2025 Capai Rp36,4 Triliun Naik 17 Persen"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>BusinessUpdate &#8211;<\/strong> Kementerian Perdagangan (Kemendag) mencatat program belanja daring Hari Belanja Online Nasional (Harbolnas) 2025 yang berlangsung 10-16 Desember 2025 berhasil memperoleh total transaksi Rp36,4 triliun melampaui target yang ditetapkan sebesar Rp33-34 triliun.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Menteri Perdagangan (Mendag) Budi Santoso mengatakan, transaksi tersebut mengalami kenaikan hingga 17% dibandingkan tahun sebelumnya yang tercatat Rp31,2 triliun.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Dalam penyelenggaraan tahun ini, Harbolnas 2025 mencetak total transaksi sebesar Rp36,4 triliun atau meningkat 17% dibanding total transaksi tahun lalu. Harbolnas berhasil membuktikan perayaan belanja dapat menjadi momentum strategis, yaitu sebagai stimulus dalam meningkatkan daya beli masyarakat jelang akhir tahun,&#8221; ujar Budi dalam keterangan di Jakarta, Senin (5\/1\/2026).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pada penyelenggaraan tahun ini, lebih dari 1.300 pelaku usaha turut berpartisipasi dalam Harbolnas. Para pelaku usaha ini terdiri atas pedagang (<em>merchant<\/em>), ritel daring, hingga penyedia layanan lokapasar (<em>marketplace<\/em>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ia memaparkan produk lokal mencatatkan transaksi dengan kontribusi sebesar 45,6% dari total transaksi atau setara Rp16,6 triliun. Transaksi produk lokal ini meningkat 3%, atau sebesar Rp500 miliar, bila dibandingkan dengan 2024.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tiga kategori produk lokal yang paling banyak diminati oleh konsumen adalah fesyen dan pakaian olahraga, produk perawatan diri (<em>personal care<\/em>), serta produk makanan dan minuman.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Menurut Budi, capaian tersebut menunjukkan penguatan preferensi masyarakat terhadap produk dalam negeri di platform perdagangan digital. Pemerintah akan terus mendorong pelaku usaha mikro, kecil, dan menengah (UMKM) untuk memanfaatkan momentum belanja daring seperti ini.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Caranya adalah dengan mendorong peningkatan kualitas produk, perluasan jangkauan pasar, serta penguatan<br>kapasitas digital agar mampu bersaing secara berkelanjutan,&#8221; kata Mendag.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mendag berharap, Harbolnas dapat terus menjadi salah satu pendorong pertumbuhan ekonomi pada triwulan IV. Program ini juga sejalan dengan pelaksanaan Every Purchase is Cheap (EPIC) Sale dan Belanja di Indonesia Aja (BINA) Great Sale, yang jika ketiganya digabungkan menargetkan nilai transaksi hingga Rp110 triliun untuk 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Melalui kombinasi program belanja tersebut, lanjut Mendag, pemerintah berharap aktivitas ekonomi masyarakat dapat meningkat secara signifikan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Pelaku usaha juga diharapkan dapat memanfaatkan momentum ini untuk mengembangkan skala usaha, memperluas jangkauan pasar, serta meningkatkan kapasitas digital di tengah ekosistem perdagangan melalui sistem elektronik (PMSE) yang semakin kompetitif,&#8221; tutupnya. (pa\/jh. Foto: Dok. Liputan 6)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessUpdate &#8211; Kementerian Perdagangan (Kemendag) mencatat program belanja daring Hari Belanja Online Nasional (Harbolnas) 2025 yang berlangsung 10-16 Desember 2025 berhasil memperoleh total transaksi Rp36,4 triliun melampaui target yang ditetapkan sebesar Rp33-34 triliun. Menteri Perdagangan (Mendag) Budi Santoso mengatakan, transaksi tersebut mengalami kenaikan hingga 17% dibandingkan tahun sebelumnya yang tercatat Rp31,2 triliun. &#8220;Dalam penyelenggaraan tahun [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":22845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[1006,10952,8431,1908,379,10951,1172,1712],"class_list":["post-22844","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economic","tag-belanja","tag-budi-santoso","tag-harbolnas","tag-hari","tag-online","tag-perdaganganmkementerian","tag-target","tag-transaksi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Total Transaksi Harbolnas 2025 Capai Rp36,4 Triliun Naik 17 Persen - Businessupdate.id<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessupdate.id\/?p=22844\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Total Transaksi Harbolnas 2025 Capai Rp36,4 Triliun Naik 17 Persen - Businessupdate.id\" \/>\n<meta property=\"og:description\" content=\"BusinessUpdate &#8211; Kementerian Perdagangan (Kemendag) mencatat program belanja daring Hari Belanja Online Nasional (Harbolnas) 2025 yang berlangsung 10-16 Desember 2025 berhasil memperoleh total transaksi Rp36,4 triliun melampaui target yang ditetapkan sebesar Rp33-34 triliun. Menteri Perdagangan (Mendag) Budi Santoso mengatakan, transaksi tersebut mengalami kenaikan hingga 17% dibandingkan tahun sebelumnya yang tercatat Rp31,2 triliun. &#8220;Dalam penyelenggaraan tahun [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/businessupdate.id\/?p=22844\" \/>\n<meta property=\"og:site_name\" content=\"Businessupdate.id\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=100088795961927\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-05T03:26:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-05T03:26:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/businessupdate.id\/wp-content\/uploads\/2026\/01\/Menteri_Perdagangan_Budi_Santoso-Lip6-e1767583568205.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1278\" \/>\n\t<meta property=\"og:image:height\" content=\"758\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Premieri A\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EnterpriseMse\" \/>\n<meta name=\"twitter:site\" content=\"@EnterpriseMse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Premieri A\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/businessupdate.id\/?p=22844\",\"url\":\"https:\/\/businessupdate.id\/?p=22844\",\"name\":\"Total Transaksi Harbolnas 2025 Capai Rp36,4 Triliun Naik 17 Persen - Businessupdate.id\",\"isPartOf\":{\"@id\":\"https:\/\/businessupdate.id\/#website\"},\"datePublished\":\"2026-01-05T03:26:13+00:00\",\"dateModified\":\"2026-01-05T03:26:16+00:00\",\"author\":{\"@id\":\"https:\/\/businessupdate.id\/#\/schema\/person\/39a407b879699c9dfc68b893045cd07e\"},\"breadcrumb\":{\"@id\":\"https:\/\/businessupdate.id\/?p=22844#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/businessupdate.id\/?p=22844\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/businessupdate.id\/?p=22844#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/businessupdate.id\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Total Transaksi Harbolnas 2025 Capai Rp36,4 Triliun Naik 17 Persen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/businessupdate.id\/#website\",\"url\":\"https:\/\/businessupdate.id\/\",\"name\":\"Businessupdate.id\",\"description\":\" \",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/businessupdate.id\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/businessupdate.id\/#\/schema\/person\/39a407b879699c9dfc68b893045cd07e\",\"name\":\"Premieri A\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/businessupdate.id\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6ef707773e9166331976e40c3975862c82a2bdf65aa2185282dd7c4be2a1c87e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6ef707773e9166331976e40c3975862c82a2bdf65aa2185282dd7c4be2a1c87e?s=96&d=mm&r=g\",\"caption\":\"Premieri A\"},\"sameAs\":[\"http:\/\/businessupdate.id\"],\"url\":\"https:\/\/businessupdate.id\/?author=5\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Total Transaksi Harbolnas 2025 Capai Rp36,4 Triliun Naik 17 Persen - Businessupdate.id","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/businessupdate.id\/?p=22844","og_locale":"en_US","og_type":"article","og_title":"Total Transaksi Harbolnas 2025 Capai Rp36,4 Triliun Naik 17 Persen - Businessupdate.id","og_description":"BusinessUpdate &#8211; Kementerian Perdagangan (Kemendag) mencatat program belanja daring Hari Belanja Online Nasional (Harbolnas) 2025 yang berlangsung 10-16 Desember 2025 berhasil memperoleh total transaksi Rp36,4 triliun melampaui target yang ditetapkan sebesar Rp33-34 triliun. 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