{"id":23799,"date":"2026-02-16T07:23:00","date_gmt":"2026-02-16T00:23:00","guid":{"rendered":"https:\/\/businessupdate.id\/?p=23799"},"modified":"2026-02-15T19:32:14","modified_gmt":"2026-02-15T12:32:14","slug":"bank-saqu-gelar-sunrise-society-vol-14-strategi-bidik-komunitas","status":"publish","type":"post","link":"https:\/\/businessupdate.id\/?p=23799","title":{"rendered":"Bank Saqu Gelar Sunrise Society Vol. 14, Strategi Bidik Komunitas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>BusinessUpdate &#8211;<\/strong> PT Bank Saqu Indonesia menghadirkan program Sunrise Society Vol.4 \u201cThe Circle\u201d untuk membangun partisipasi aktif atau <em>engagement<\/em> berbasis komunitas. Sejak diperkenalkan pada Juli 2025, Bank Saqu Sunrise Society telah menjangkau sekitar 1.200 peserta dan menggandeng sekitar 56 komunitas aktif.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Program tersebut sejalan dengan strategi bank yang menargetkan generasi produktif dan solopreneur sebagai motor pertumbuhan. Adapun sepanjang 2025, jumlah nasabah Bank Saqu mencapai lebih dari 3,2 juta, dengan sekitar 40% berasal dari solopreneur dan generasi produktif.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMelalui Bank Saqu Sunrise Society, kami membangun engagement berbasis nilai yang relevan dengan segmen nasabah produktif yang menjadi fokus pertumbuhan Bank Saqu,\u201d Head of Corporate Communication &amp; Marketing Bank Saqu Willy Apriando dalam keterangannya di Jakarta, Minggu (15\/2\/2026).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Menurut perseroan, pendekatan berbasis komunitas menunjukkan relevansi yang kuat terhadap pertumbuhan nasabah Bank Saqu. Interaksi komunitas ini tidak hanya meningkatkan <em>brand engagement<\/em>, tetapi juga mendorong akuisisi dan aktivasi produk secara organik.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bank Saqu melihat bahwa keterlibatan berbasis gaya hidup (<em>lifestyle<\/em>) menciptakan hubungan yang lebih kuat dibandingkan pendekatan promosi konvensional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sunrise Society Vol.4 \u201cThe Circle\u201d yang digelar pada Sabtu (14\/2\/2026) di area parkir Kuningan City Jakarta, mengusung konsep \u201cOne Loop, Two Movements: Run &amp; Ride.\u201d Kegiatan ini diikuti oleh lebih dari 200 peserta yang terdiri dari komunitas lari, komunitas sepeda, nasabah serta karyawan Bank Saqu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Menurut perseroan, konsep One Loop, Two Movements yang mempertemukan lari dan bersepeda dalam satu lintasan menjadi simbol kolaborasi lintas komunitas, sebuah refleksi dari bagaimana ekosistem dibangun melalui kebersamaan dan konsistensi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bank Saqu meyakini gaya hidup aktif dan kebiasaan finansial saling berkaitan. Disiplin dalam membangun rutinitas sehat memiliki prinsip yang sama dengan membangun ketahanan finansial, dimulai dari langkah kecil yang dilakukan secara konsisten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ke depan, Bank Saqu menyampaikan bahwa pihaknya terus mengembangkan Sunrise Society sebagai platform gaya hidup aktif yang mengajak masyarakat memulai hari dengan bergerak, membangun koneksi dan menumbuhkan semangat hidup yang lebih produktif.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inisiatif ini diharapkan dapat mendukung pertumbuhan berkelanjutan sekaligus memperkuat relevansi Bank Saqu di tengah generasi produktif yang mengedepankan keseimbangan hidup dan finansial. (rn\/jh. Foto: Dok. Bank Saqu)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessUpdate &#8211; PT Bank Saqu Indonesia menghadirkan program Sunrise Society Vol.4 \u201cThe Circle\u201d untuk membangun partisipasi aktif atau engagement berbasis komunitas. Sejak diperkenalkan pada Juli 2025, Bank Saqu Sunrise Society telah menjangkau sekitar 1.200 peserta dan menggandeng sekitar 56 komunitas aktif. Program tersebut sejalan dengan strategi bank yang menargetkan generasi produktif dan solopreneur sebagai motor [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":23800,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[426,10914,1145,1176,5630,8243,11258,11259],"class_list":["post-23799","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bank","tag-bank","tag-komunitas","tag-nasabah","tag-program","tag-saqu","tag-solopreneur","tag-sunrise-society","tag-the-circle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bank Saqu Gelar Sunrise Society Vol. 14, Strategi Bidik Komunitas - Businessupdate.id<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessupdate.id\/?p=23799\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bank Saqu Gelar Sunrise Society Vol. 14, Strategi Bidik Komunitas - Businessupdate.id\" \/>\n<meta property=\"og:description\" content=\"BusinessUpdate &#8211; PT Bank Saqu Indonesia menghadirkan program Sunrise Society Vol.4 \u201cThe Circle\u201d untuk membangun partisipasi aktif atau engagement berbasis komunitas. 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Program tersebut sejalan dengan strategi bank yang menargetkan generasi produktif dan solopreneur sebagai motor [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/businessupdate.id\/?p=23799\" \/>\n<meta property=\"og:site_name\" content=\"Businessupdate.id\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=100088795961927\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-16T00:23:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-15T12:32:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/businessupdate.id\/wp-content\/uploads\/2026\/02\/Bank-Saqu-sunrise-society-e1771158706382.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Rahman N\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EnterpriseMse\" \/>\n<meta name=\"twitter:site\" content=\"@EnterpriseMse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rahman N\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/businessupdate.id\/?p=23799\",\"url\":\"https:\/\/businessupdate.id\/?p=23799\",\"name\":\"Bank Saqu Gelar Sunrise Society Vol. 14, Strategi Bidik Komunitas - Businessupdate.id\",\"isPartOf\":{\"@id\":\"https:\/\/businessupdate.id\/#website\"},\"datePublished\":\"2026-02-16T00:23:00+00:00\",\"dateModified\":\"2026-02-15T12:32:14+00:00\",\"author\":{\"@id\":\"https:\/\/businessupdate.id\/#\/schema\/person\/ee5f4945907fe4de4de101853e46af6f\"},\"breadcrumb\":{\"@id\":\"https:\/\/businessupdate.id\/?p=23799#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/businessupdate.id\/?p=23799\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/businessupdate.id\/?p=23799#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/businessupdate.id\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bank Saqu Gelar Sunrise Society Vol. 14, Strategi Bidik Komunitas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/businessupdate.id\/#website\",\"url\":\"https:\/\/businessupdate.id\/\",\"name\":\"Businessupdate.id\",\"description\":\" \",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/businessupdate.id\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/businessupdate.id\/#\/schema\/person\/ee5f4945907fe4de4de101853e46af6f\",\"name\":\"Rahman N\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/businessupdate.id\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1b32fc3b4985e656f7a6bdb915824456c4309ce4721945bcc9d320300beed9f0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1b32fc3b4985e656f7a6bdb915824456c4309ce4721945bcc9d320300beed9f0?s=96&d=mm&r=g\",\"caption\":\"Rahman N\"},\"sameAs\":[\"http:\/\/businessupdate.id\"],\"url\":\"https:\/\/businessupdate.id\/?author=4\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bank Saqu Gelar Sunrise Society Vol. 14, Strategi Bidik Komunitas - Businessupdate.id","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/businessupdate.id\/?p=23799","og_locale":"en_US","og_type":"article","og_title":"Bank Saqu Gelar Sunrise Society Vol. 14, Strategi Bidik Komunitas - Businessupdate.id","og_description":"BusinessUpdate &#8211; PT Bank Saqu Indonesia menghadirkan program Sunrise Society Vol.4 \u201cThe Circle\u201d untuk membangun partisipasi aktif atau engagement berbasis komunitas. 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