{"id":24009,"date":"2026-02-28T06:43:57","date_gmt":"2026-02-27T23:43:57","guid":{"rendered":"https:\/\/businessupdate.id\/?p=24009"},"modified":"2026-02-28T06:44:00","modified_gmt":"2026-02-27T23:44:00","slug":"wardah-bulan-ramadhan-momentum-untuk-tingkatkan-penjualan","status":"publish","type":"post","link":"https:\/\/businessupdate.id\/?p=24009","title":{"rendered":"Wardah: Bulan Ramadhan Momentum untuk Tingkatkan Penjualan"},"content":{"rendered":"\n<p><strong>BusinessUpdate &#8211;<\/strong> Produsen kosmetik Wardah memanfaatkan bulan Ramadhan untuk meningkatkan penjualan produk perawatan kulit atau<em> skincare<\/em> yang dapat membantu mengatasi kulit yang kering karena berpuasa. <\/p>\n\n\n\n<p>&#8220;Meskipun puasa kita tetap perform, kerja, segala macam, nah kadang-kadang kurang air, dehidrasi jadi biasanya momen Ramadhan itu lumayan cukup banyak orang yang lebih merawat diri agar kulitnya ga kering, bibirnya ga kering,&#8221; kata E-Commerce Business Acceleration Lead Wardah Meinar Dyan Muslimah dalam acara konferensi pers Lazada 3.3 Ramadan Mega Sale di Jakarta, Jumat.<\/p>\n\n\n\n<p>Meinar mengatakan di bulan puasa ini masyarakat cenderung lebih ingin merawat diri dengan bantuan produk <em>skincare <\/em>agar kulit cerah, terawat dan sehat sampai tiba waktu lebaran.<\/p>\n\n\n\n<p>Produk seperti pembersih wajah, pelembab atau moisturizer untuk menghidrasi kulit, toner untuk wajah lebih cerah dan bebas jerawat, dan juga tabir surya yang saat ini juga ada varian yang dapat meningkatkan warna kulit sehingga lebih terlihat cerah dan glowing.<\/p>\n\n\n\n<p>Selain produk perawatan kulit, Meinar mengatakan tren konsumen untuk membeli riasan wajah mulai dari bedak cushion, bedak tabur maupun two way cake, lip cream dan <em>skin tint<\/em> juga meningkat untuk menunjang penampilan di momen lebaran.<\/p>\n\n\n\n<p>\u201cPada saat lagi lebarannya juga glowing biasanya apalagi udah di fashion biasanya bajunya merah lipsticknya merah, <em>earth tone<\/em>, makeup nude, jadi makeup ini juga menjadi salah satu untuk membawa performa kita menjadi lebih baik,\u201d kata Meinar.<\/p>\n\n\n\n<p>Meinar mengatakan Wardah berkolaborasi dengan platform <em>e-commerce<\/em> Lazada untuk memastikan konsumen dapat dengan mudah mengakses <em>skincare<\/em> halal dan terpercaya untuk menjaga kesehatan kulit selama puasa, lengkap dengan bundling spesial yang memberi nilai lebih.<\/p>\n\n\n\n<p>Selain itu, Wardah juga menghadirkan makeup halal yang lembut, tahan lama, dan nyaman praktis untuk tampilan segar saat bekerja maupun beribadah.<\/p>\n\n\n\n<p>\u201cSepanjang Ramadan, berbagai penawaran menarik tersedia agar konsumen tetap percaya diri dan merawat diri sebagai bentuk syukur di bulan penuh keberkahan,\u201d tutupnya. (pa\/jh. Foto: Dok. Wardah)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessUpdate &#8211; Produsen kosmetik Wardah memanfaatkan bulan Ramadhan untuk meningkatkan penjualan produk perawatan kulit atau skincare yang dapat membantu mengatasi kulit yang kering karena berpuasa. &#8220;Meskipun puasa kita tetap perform, kerja, segala macam, nah kadang-kadang kurang air, dehidrasi jadi biasanya momen Ramadhan itu lumayan cukup banyak orang yang lebih merawat diri agar kulitnya ga kering, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":24010,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87,83],"tags":[11351,2615,6380,430,11350,898,3042,6425,11349],"class_list":{"0":"post-24009","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-beauty","8":"category-bums","9":"tag-glowing","10":"tag-idul-fitri","11":"tag-kosmetik","12":"tag-penjualan","13":"tag-perawatan-kulit","14":"tag-produk","15":"tag-puasa","16":"tag-ramadan","17":"tag-wardah"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wardah: Bulan Ramadhan Momentum untuk Tingkatkan Penjualan - Businessupdate.id<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessupdate.id\/?p=24009\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wardah: Bulan Ramadhan Momentum untuk Tingkatkan Penjualan - Businessupdate.id\" \/>\n<meta property=\"og:description\" content=\"BusinessUpdate &#8211; 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