{"id":24530,"date":"2026-04-02T10:31:34","date_gmt":"2026-04-02T03:31:34","guid":{"rendered":"https:\/\/businessupdate.id\/?p=24530"},"modified":"2026-04-02T10:31:36","modified_gmt":"2026-04-02T03:31:36","slug":"penjualan-erajaya-active-sepanjang-2025-sebesar-rp649-triliun-naik-341-persen","status":"publish","type":"post","link":"https:\/\/businessupdate.id\/?p=24530","title":{"rendered":"Penjualan Erajaya Active Sepanjang 2025 Sebesar Rp6,49 Triliun Naik 34,1 Persen"},"content":{"rendered":"\n<p><strong>BusinessUpdate &#8211;<\/strong> Anak perusahaan Erajaya Group PT Sinar Eka Selaras Tbk. (ERAL) atau Erajaya Active Lifestyle mencatatkan kinerja penjualan bersih sebesar Rp6,49 triliun pada 2025, meningkat 34,1% secara tahunan (yoy) dibandingkan tahun sebelumnya senilai Rp4,84 triliun. <\/p>\n\n\n\n<p>CEO Erajaya Active Lifestyle Djohan Sutanto mengatakan pertumbuhan itu didorong oleh penguatan fondasi bisnis melalui pengelolaan operasional yang disiplin, ekspansi portofolio brand global serta peningkatan relevansi produk yang sesuai dengan tren gaya hidup konsumen Indonesia. <\/p>\n\n\n\n<p>\u201cKami juga terus menjaga disiplin dalam eksekusi operasional dan fokus pada pertumbuhan yang berkualitas,\u201d ujarnya melalui keterangan resmi, Kamis (2\/4\/2026). <\/p>\n\n\n\n<p>Dari sisi struktur bisnis, ERAL mengembangkan portofolio yang lebih terdiversifikasi melalui tiga kategori utama yaitu Smart, Active, dan Lifestyle. Kategori Smart yang mencakup produk berbasis teknologi dan IoT masih menjadi kontributor utama terhadap pendapatan perseroan, mencapai Rp4,4 triliun atau sebesar 67% terhadap keseluruhan penjualan ERAL. <\/p>\n\n\n\n<p>Sementara itu, pertumbuhan penjualan sebesar 96% secara tahunan juga tercatat pada kategori Active yang berfokus pada kebutuhan gaya hidup aktif seperti sportswear dan peralatan olahraga, serta kategori Lifestyle yang mencakup pengembangan ekosistem gaya hidup termasuk kendaraan listrik, juga tumbuh signifikan sebesar 173% yoy. <\/p>\n\n\n\n<p>Pertumbuhan ini turut meningkatkan kontribusi kedua kategori tersebut terhadap total pendapatan, seiring dengan ekspansi portofolio brand dan meningkatnya relevansi produk dengan tren gaya hidup konsumen. <\/p>\n\n\n\n<p>ERAL telah menambah merek global baru, termasuk ANTA dan Wilson di kategori Active sepanjang 2025. Kontribusi dari XPENG juga mulai memberikan dampak positif terhadap kinerja perseroan. <\/p>\n\n\n\n<p>Kendati kinerja penjualan melesat, laba bersih ERAL tercatat melemah menjadi Rp169,3 miliar pada 2025. Laba kotor tercatat sebesar Rp1,09 triliun, dengan margin laba kotor sebesar 16,8% sepanjang 2025. <\/p>\n\n\n\n<p>Dari sisi ekspansi, ERAL melakukan ekspansi jaringan ritel secara selektif. Hingga akhir Desember 2025, Perseroan telah mengoperasikan 205 jaringan ritel di berbagai kota di Indonesia. Sebanyak 160 toko berada di Jawa dan Bali, sementara 45 toko di luar Jawa dan Bali. <\/p>\n\n\n\n<p>Menurutnya dengan strategi ekspansi ERAL yang dilakukan dengan pendekatan yang lebih terukur, dengan fokus pada lokasi dengan potensi pertumbuhan dan produktivitas yang optimal. (pa\/jh. Foto: Dok. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessUpdate &#8211; Anak perusahaan Erajaya Group PT Sinar Eka Selaras Tbk. (ERAL) atau Erajaya Active Lifestyle mencatatkan kinerja penjualan bersih sebesar Rp6,49 triliun pada 2025, meningkat 34,1% secara tahunan (yoy) dibandingkan tahun sebelumnya senilai Rp4,84 triliun. CEO Erajaya Active Lifestyle Djohan Sutanto mengatakan pertumbuhan itu didorong oleh penguatan fondasi bisnis melalui pengelolaan operasional yang disiplin, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":24531,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[11593,11594,377,1775,553,430,11592],"class_list":{"0":"post-24530","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bums","8":"tag-erajaya-active-lifestyle","9":"tag-erajaya-group","10":"tag-keuangan","11":"tag-kinerja","12":"tag-laba","13":"tag-penjualan","14":"tag-sinar-eka-selaras"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Penjualan Erajaya Active Sepanjang 2025 Sebesar Rp6,49 Triliun Naik 34,1 Persen - Businessupdate.id<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessupdate.id\/?p=24530\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Penjualan Erajaya Active Sepanjang 2025 Sebesar Rp6,49 Triliun Naik 34,1 Persen - Businessupdate.id\" \/>\n<meta property=\"og:description\" content=\"BusinessUpdate &#8211; Anak perusahaan Erajaya Group PT Sinar Eka Selaras Tbk. (ERAL) atau Erajaya Active Lifestyle mencatatkan kinerja penjualan bersih sebesar Rp6,49 triliun pada 2025, meningkat 34,1% secara tahunan (yoy) dibandingkan tahun sebelumnya senilai Rp4,84 triliun. CEO Erajaya Active Lifestyle Djohan Sutanto mengatakan pertumbuhan itu didorong oleh penguatan fondasi bisnis melalui pengelolaan operasional yang disiplin, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/businessupdate.id\/?p=24530\" \/>\n<meta property=\"og:site_name\" content=\"Businessupdate.id\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=100088795961927\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-02T03:31:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-02T03:31:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/businessupdate.id\/wp-content\/uploads\/2026\/04\/erajaya-active-lifestyle-scaled-e1775100681312.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"745\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Premieri A\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EnterpriseMse\" \/>\n<meta name=\"twitter:site\" content=\"@EnterpriseMse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Premieri A\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/businessupdate.id\/?p=24530\",\"url\":\"https:\/\/businessupdate.id\/?p=24530\",\"name\":\"Penjualan Erajaya Active Sepanjang 2025 Sebesar Rp6,49 Triliun Naik 34,1 Persen - Businessupdate.id\",\"isPartOf\":{\"@id\":\"https:\/\/businessupdate.id\/#website\"},\"datePublished\":\"2026-04-02T03:31:34+00:00\",\"dateModified\":\"2026-04-02T03:31:36+00:00\",\"author\":{\"@id\":\"https:\/\/businessupdate.id\/#\/schema\/person\/39a407b879699c9dfc68b893045cd07e\"},\"breadcrumb\":{\"@id\":\"https:\/\/businessupdate.id\/?p=24530#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/businessupdate.id\/?p=24530\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/businessupdate.id\/?p=24530#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/businessupdate.id\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Penjualan Erajaya Active Sepanjang 2025 Sebesar Rp6,49 Triliun Naik 34,1 Persen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/businessupdate.id\/#website\",\"url\":\"https:\/\/businessupdate.id\/\",\"name\":\"Businessupdate.id\",\"description\":\" \",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/businessupdate.id\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/businessupdate.id\/#\/schema\/person\/39a407b879699c9dfc68b893045cd07e\",\"name\":\"Premieri A\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/businessupdate.id\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6ef707773e9166331976e40c3975862c82a2bdf65aa2185282dd7c4be2a1c87e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6ef707773e9166331976e40c3975862c82a2bdf65aa2185282dd7c4be2a1c87e?s=96&d=mm&r=g\",\"caption\":\"Premieri A\"},\"sameAs\":[\"http:\/\/businessupdate.id\"],\"url\":\"https:\/\/businessupdate.id\/?author=5\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Penjualan Erajaya Active Sepanjang 2025 Sebesar Rp6,49 Triliun Naik 34,1 Persen - Businessupdate.id","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/businessupdate.id\/?p=24530","og_locale":"en_US","og_type":"article","og_title":"Penjualan Erajaya Active Sepanjang 2025 Sebesar Rp6,49 Triliun Naik 34,1 Persen - Businessupdate.id","og_description":"BusinessUpdate &#8211; Anak perusahaan Erajaya Group PT Sinar Eka Selaras Tbk. (ERAL) atau Erajaya Active Lifestyle mencatatkan kinerja penjualan bersih sebesar Rp6,49 triliun pada 2025, meningkat 34,1% secara tahunan (yoy) dibandingkan tahun sebelumnya senilai Rp4,84 triliun. CEO Erajaya Active Lifestyle Djohan Sutanto mengatakan pertumbuhan itu didorong oleh penguatan fondasi bisnis melalui pengelolaan operasional yang disiplin, [&hellip;]","og_url":"https:\/\/businessupdate.id\/?p=24530","og_site_name":"Businessupdate.id","article_publisher":"https:\/\/www.facebook.com\/profile.php?id=100088795961927","article_published_time":"2026-04-02T03:31:34+00:00","article_modified_time":"2026-04-02T03:31:36+00:00","og_image":[{"width":1300,"height":745,"url":"https:\/\/businessupdate.id\/wp-content\/uploads\/2026\/04\/erajaya-active-lifestyle-scaled-e1775100681312.webp","type":"image\/webp"}],"author":"Premieri A","twitter_card":"summary_large_image","twitter_creator":"@EnterpriseMse","twitter_site":"@EnterpriseMse","twitter_misc":{"Written by":"Premieri A","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/businessupdate.id\/?p=24530","url":"https:\/\/businessupdate.id\/?p=24530","name":"Penjualan Erajaya Active Sepanjang 2025 Sebesar Rp6,49 Triliun Naik 34,1 Persen - Businessupdate.id","isPartOf":{"@id":"https:\/\/businessupdate.id\/#website"},"datePublished":"2026-04-02T03:31:34+00:00","dateModified":"2026-04-02T03:31:36+00:00","author":{"@id":"https:\/\/businessupdate.id\/#\/schema\/person\/39a407b879699c9dfc68b893045cd07e"},"breadcrumb":{"@id":"https:\/\/businessupdate.id\/?p=24530#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/businessupdate.id\/?p=24530"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/businessupdate.id\/?p=24530#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/businessupdate.id\/"},{"@type":"ListItem","position":2,"name":"Penjualan Erajaya Active Sepanjang 2025 Sebesar Rp6,49 Triliun Naik 34,1 Persen"}]},{"@type":"WebSite","@id":"https:\/\/businessupdate.id\/#website","url":"https:\/\/businessupdate.id\/","name":"Businessupdate.id","description":" ","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/businessupdate.id\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/businessupdate.id\/#\/schema\/person\/39a407b879699c9dfc68b893045cd07e","name":"Premieri A","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/businessupdate.id\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6ef707773e9166331976e40c3975862c82a2bdf65aa2185282dd7c4be2a1c87e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6ef707773e9166331976e40c3975862c82a2bdf65aa2185282dd7c4be2a1c87e?s=96&d=mm&r=g","caption":"Premieri A"},"sameAs":["http:\/\/businessupdate.id"],"url":"https:\/\/businessupdate.id\/?author=5"}]}},"_links":{"self":[{"href":"https:\/\/businessupdate.id\/index.php?rest_route=\/wp\/v2\/posts\/24530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessupdate.id\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businessupdate.id\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businessupdate.id\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/businessupdate.id\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24530"}],"version-history":[{"count":1,"href":"https:\/\/businessupdate.id\/index.php?rest_route=\/wp\/v2\/posts\/24530\/revisions"}],"predecessor-version":[{"id":24532,"href":"https:\/\/businessupdate.id\/index.php?rest_route=\/wp\/v2\/posts\/24530\/revisions\/24532"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businessupdate.id\/index.php?rest_route=\/wp\/v2\/media\/24531"}],"wp:attachment":[{"href":"https:\/\/businessupdate.id\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessupdate.id\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=24530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessupdate.id\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=24530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}