{"id":27977,"date":"2026-10-20T08:11:23","date_gmt":"2026-10-20T01:11:23","guid":{"rendered":"https:\/\/businessupdate.id\/?p=27977"},"modified":"2026-10-20T08:11:24","modified_gmt":"2026-10-20T01:11:24","slug":"penjulan-rusun-subsidi-rendah-pemerintah-terapkan-strategi-baru","status":"publish","type":"post","link":"https:\/\/businessupdate.id\/?p=27977","title":{"rendered":"Penjulan Rusun Subsidi Rendah, Pemerintah Terapkan Strategi Baru"},"content":{"rendered":"\n

BusinessUpdate –<\/strong> Penjualan rumah susun (rusun) subsidi baru terealisasi sebanyak 24 unit. Kendati pemerintah telah menyiapkan skema hunian vertikal untuk masyarakat berpenghasilan rendah (MBR) di wilayah perkotaan, daya serap pasar hingga kini masih meghadapi tantangan besar. <\/p>\n\n\n\n

Komisioner Badan Pengelola Tabungan Perumahan Rakyat (BP Tapera) Heru Pudyo Nugroho mengungkapkan, rendahnya angka penjualan rusun subsidi dipengaruhi oleh berbagai faktor operasional dan preferensi konsumen. <\/p>\n\n\n\n

“Kendala bisa macam-macam, mulai dari preferensi masyarakat terkait kebiasaan hunian, spesifikasi, hingga masalah pemasaran. Banyak masyarakat yang sebenarnya belum mengetahui keberadaan fasilitasi rusun subsidi ini,” ujar Heru dikutip dari KOmpas, Selasa (20\/10\/2026). <\/p>\n\n\n\n

Saat ini pemerintah memperkuat strategi progressive marketing<\/em> dengan berkolaborasi bersama bank penyalur serta pengembang untuk meningkatkan edukasi dan sosialisasi kepada calon debitur. <\/p>\n\n\n\n

Selain itu, pemerintah juga tengah mematangkan skema tenor jangka panjang hingga 40 tahun serta dukungan insentif Pajak Pertambahan Nilai Ditanggung Pemerintah (PPN DTP) guna menjaga keterjangkauan angsuran. <\/p>\n\n\n\n

Sementara itu, Deputi Komisioner Bidang Pemanfaatan Dana Tapera Sid Herdi Kusuma menegaskan bahwa potensi calon debitur yang masuk ke dalam sistem pembiayaan perumahan sebenarnya cukup besar. Terdapat sekitar 39.830 aplikasi calon debitur KPR Sejahtera FLPP yang saat ini tengah memproses pengajuan. <\/p>\n\n\n\n

“Calon debitur yang masuk ke sistem berada dalam berbagai tahapan. Sebagian besar telah lolos subsidi checking dan kini masuk tahap analisis perbankan, persetujuan SP3K, hingga verifikasi kelaikan hunian (trilogi) sebelum akad kredit diterbitkan,” jelas Sid. <\/p>\n\n\n\n

Di tengah dinamika penyaluran hunian vertikal, pilar pembiayaan perumahan nasional secara keseluruhan masih di bawah target. KPR Sejahtera dengan skema Fasilitas Likuiditas Pembiayaan Perumahan (FLPP), misalnya, hingga pertengahan Oktober 2026, realisasinya baru mencapai 184.342 unit rumah. <\/p>\n\n\n\n

Apabila memperhitungkan berkas pemesanan dan calon debitur yang sedang diproses di perbankan (demand<\/em> dalam sistem sebanyak 39.830 unit), total potensi ketercapaian FLPP berada di angka 224.172 unit atau setara dengan 64% dari target komitmen tahunan. <\/p>\n\n\n\n

Berikutnya, untuk Bantuan Stimulan Perumahan Swadaya (BSPS) atau program bedah rumah, pemerintah terus memprioritaskan penanganan rumah tidak layak huni (RTLH) bagi masyarakat kurang mampu. Program berbasis ketersediaan anggaran APBN ini menjadi instrumen utama pemenuhan hunian layak bagi segmen non-bankable di berbagai daerah. <\/p>\n\n\n\n

Selanjutnya, Kredit Usaha Rakyat (KUR) Perumahan atau Kredit Program Perumahan (KPP) yang diperuntukkan bagi sektor pembiayaan mikro dan usaha perumahan, realisasinya baru menyentuh angka Rp27,74 triliun dari plafon komitmen sebesar Rp50 triliun (tercapai 55,49%). Pembiayaan ini disalurkan kepada 115.897 debitur, mencakup Sisi Supply senilai Rp9,46 triliun untuk 3.883 debitur. <\/p>\n\n\n\n

“Dimanfaatkan oleh pengembang perumahan (1.415 debitur), pedagang bahan bangunan (2.068 debitur), dan penyedia jasa konstruksi\/kontraktor (400 debitur),” jelas Dirjen Perumahan Perkotaan Kementerian PKP, Sri Haryati. <\/p>\n\n\n\n

Kemudian Sisi Demand senilai Rp18,28 triliun dengan 112.014 debitur. Mengakomodasi kebutuhan renovasi rumah usaha MBR (91.824 debitur), pembelian rumah (10.574 debitur), serta pembangunan rumah pendukung kegiatan usaha (9.616 debitur). <\/p>\n\n\n\n

Pemerintah optimistis percepatan verifikasi dan integrasi ekosistem perbankan-pengembang di sisa kuartal IV dapat menggenjot daya serap hunian subsidi, baik rumah tapak maupun rumah susun. (pa\/jh. Foto: Dok. BP Tapera)<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

BusinessUpdate – Penjualan rumah susun (rusun) subsidi baru terealisasi sebanyak 24 unit. Kendati pemerintah telah menyiapkan skema hunian vertikal untuk masyarakat berpenghasilan rendah (MBR) di wilayah perkotaan, daya serap pasar hingga kini masih meghadapi tantangan besar. Komisioner Badan Pengelola Tabungan Perumahan Rakyat (BP Tapera) Heru Pudyo Nugroho mengungkapkan, rendahnya angka penjualan rusun subsidi dipengaruhi oleh […]<\/p>\n","protected":false},"author":5,"featured_media":27978,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[1685,9946,6090,11026,239],"class_list":["post-27977","post","type-post","status-publish","format-standard","has-post-thumbnail","category-property","tag-bp-tapera","tag-kpr-flpp","tag-pemasaran","tag-rumah-susun","tag-subsidi"],"yoast_head":"\nPenjulan Rusun Subsidi Rendah, Pemerintah Terapkan Strategi Baru - Businessupdate.id<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessupdate.id\/?p=27977\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Penjulan Rusun Subsidi Rendah, Pemerintah Terapkan Strategi Baru - Businessupdate.id\" \/>\n<meta property=\"og:description\" content=\"BusinessUpdate – Penjualan rumah susun (rusun) subsidi baru terealisasi sebanyak 24 unit. 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