{"id":2982,"date":"2022-12-13T09:19:00","date_gmt":"2022-12-13T02:19:00","guid":{"rendered":"https:\/\/businessupdate.id\/?p=2982"},"modified":"2022-12-13T07:56:49","modified_gmt":"2022-12-13T00:56:49","slug":"belanja-kebutuhan-sekunder-diproyeksikan-meningkat-saat-nataru-2022-2023","status":"publish","type":"post","link":"https:\/\/businessupdate.id\/?p=2982","title":{"rendered":"Belanja Kebutuhan Sekunder Diproyeksikan Meningkat Saat Nataru 2022\/2023"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>BusinessUpdate &#8211;<\/strong> Konsumsi masyarakat Indonesia pada saat liburan Natal dan Tahun Baru (Nataru) 2022\/2023 diproyeksikan akan kembali berfokus pada kebutuhan sekunder.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selama pandemi Covid-19 pada 2020 dan 2021, masyarakat Indonesia berfokus belanja untuk kebutuhan dasar. Namun, menjelang Nataru tahun ini, Wiwi Sasongko, Executive Director Nielsen Indonesia memperkirakan konsumsi kebutuhan sekunder akan mendominasi.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ia memperkirakan ada dua tren belanja yang muncul mendekati akhir tahun ini dan tahun depan. Pertama, kebutuhan yang mengutamakan kenikmatan (<em>feeling good<\/em>) dan kebutuhan untuk memperbaiki penampilan (<em>looking good<\/em>).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cContoh makan yang <em>indulgence, snacking<\/em>, itu kan membuat makin kita <em>happy,<\/em> walaupun perut kita makin besar. Kedua, adalah kebutuhan <em>looking good<\/em>, seperti <em>fashion<\/em>, kosmetik. Tadinya tiarap pada tahun ini, kelihatannya akhir tahun dan tahun depan akan mulai bisa balik,\u201d ujar Wiwi, Senin (12\/12\/2022).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ia juga memperkirakan terkendalinya pandemi Covid-19 akan membuat keyakinan konsumen dalam belanja kembali meningkat. Sektor ritel yang terdampak parah selama 2 tahun belakangan akan kembali bergairah, paling tidak pertumbuhannya sekitar 4% pada 2022.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cDalam 2 tahun pandemi ritel kita <em>low single digit<\/em>. Boleh dibilang ritel <em>roller coster<\/em>, setiap ada PPKM, tiarap. Tapi tahun ini kita lebih stabil di ritel. Kita 2 bulan lalu lakukan survei, konsumen kita lebih pede, waktu dulu masih banyak yang masih ngeluh,\u201d ujarnya.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sementara itu, Ketua Asosiasi Pengusaha Ritel Indonesia (Aprindo) Roy Mandey menargetkan pertumbuhan penjualan ritel menjelang dan saat Nataru 2022\/2023 bisa tembus 15% dibandingkan periode Nataru sebelumnya. Target tersebut seiring dengan pulihnya industri ritel dari keterpurukannya saat pandemi Covid-19.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ia pun memperkirakan penjualan ritel modern sepanjang 2022 akan tumbuh sekitar 3,5% hingga 4% dibandingkan dengan tahun lalu.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Di tengah berbagai tantangan yang bakal dihadapi tahun depan, Aprindo berkomitmen akan terus konsisten berkontribusi dalam pertumbuhan ekonomi dan menjaga tingkat inflasi.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ia juga berharap pemerintah dapat menjaga daya beli masyarakat, terlebih untuk kaum marginal, dengan memberikan Bantuan Langsung Tunai (BLT) hingga Program Keluarga Harapan (PKH). (jh)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessUpdate &#8211; Konsumsi masyarakat Indonesia pada saat liburan Natal dan Tahun Baru (Nataru) 2022\/2023 diproyeksikan akan kembali berfokus pada kebutuhan sekunder.\u00a0 Selama pandemi Covid-19 pada 2020 dan 2021, masyarakat Indonesia berfokus belanja untuk kebutuhan dasar. Namun, menjelang Nataru tahun ini, Wiwi Sasongko, Executive Director Nielsen Indonesia memperkirakan konsumsi kebutuhan sekunder akan mendominasi.&nbsp; Ia memperkirakan ada [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2983,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[1006,449,1170,460,430,1297,1337],"class_list":["post-2982","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lifestyle","tag-belanja","tag-konsumsi","tag-libur","tag-natal","tag-penjualan","tag-ritel","tag-tahun-baru"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Belanja Kebutuhan Sekunder Diproyeksikan Meningkat Saat Nataru 2022\/2023 - Businessupdate.id<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessupdate.id\/?p=2982\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Belanja Kebutuhan Sekunder Diproyeksikan Meningkat Saat Nataru 2022\/2023 - Businessupdate.id\" \/>\n<meta property=\"og:description\" content=\"BusinessUpdate &#8211; Konsumsi masyarakat Indonesia pada saat liburan Natal dan Tahun Baru (Nataru) 2022\/2023 diproyeksikan akan kembali berfokus pada kebutuhan sekunder.\u00a0 Selama pandemi Covid-19 pada 2020 dan 2021, masyarakat Indonesia berfokus belanja untuk kebutuhan dasar. 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