{"id":9455,"date":"2023-11-15T07:39:35","date_gmt":"2023-11-15T00:39:35","guid":{"rendered":"https:\/\/businessupdate.id\/?p=9455"},"modified":"2023-11-15T07:39:39","modified_gmt":"2023-11-15T00:39:39","slug":"bank-mandiri-gelar-umkm-merah-putih-untuk-dorong-digitalisasi","status":"publish","type":"post","link":"https:\/\/businessupdate.id\/?p=9455","title":{"rendered":"Bank Mandiri Gelar UMKM Merah Putih untuk Dorong Digitalisasi"},"content":{"rendered":"\n

BusinessUpdate –<\/strong> Bank Mandiri bekerja sama dengan PT Rintis Sejahtera (Jaringan Prima) menyelenggarakan program UMKM Merah Putih 2023 pada 14-17 November 2023 di Jakarta. <\/p>\n\n\n\n

Program bertajuk \u201cAccelerate Growth Through Digital Innovation\u201d itu berfokus pada peningkatan kemampuan adaptasi serta perkembangan bisnis terhadap ekosistem digital bagi pelaku usaha mikro, kecil dan menengah (UMKM).\u00a0<\/p>\n\n\n\n

Senior Executive Vice President Micro and Consumer Finance Bank Mandiri Josephus K Triprakoso mengatakan, kegiatan itu merupakan kelanjutan dari event serupa pada 2022.  <\/p>\n\n\n\n

Ia menjelaskan, rangkaian acara UMKM Merah Putih merupakan wadah bagi para pelaku UMKM agar terus berkembang dan bertransformasi. \u201cInisiatif ini juga selaras dengan program pemerintah yang aktif menyukseskan UMKM naik kelas dan go digital<\/em>,\u201d ujarnya dalam seremoni pembukaan di Jakarta, Selasa (14\/11\/2023). <\/p>\n\n\n\n

Hadir dalam kesempatan tersebut Staf Khusus III Kementerian Badan Usaha Milik Negara (BUMN) Arya Sinulingga dan Deputi Kewirausahaan Kementerian Koperasi  UKM Siti Azizah. Hadir pula Penasihat Utama Ikatan Istri Karyawan Bank Mandiri (IIKBM) Henny Darmawan bersama Advisor Marketing PT Rintis Sejahtera Hariyanto Djumali. <\/p>\n\n\n\n

Josephus mengatakan, tren belanja masyarakat saat ini sudah beralih dari offline<\/em> ke online<\/em>.  \u201cPara pelaku UMKM harus bisa menyesuaikan diri dengan tren baru ini agar bisa menjual produk unggulan mereka ke lebih banyak orang,\u201d jelasnya melalui siaran pers.  <\/p>\n\n\n\n

Terlebih, produk UMKM Indonesia telah memiliki kualitas yang sangat baik dan punya kapasitas untuk bersaing di pasar lokal maupun global. Bank Mandiri menilai, potensi para pelaku UMKM Indonesia sangat besar untuk terus tumbuh seiring dengan kemajuan teknologi dan peluang pasar yang masih luas.  <\/p>\n\n\n\n

Untuk menjawab tantangan itu, program UMKM Merah Putih 2023 memiliki beberapa kegiatan, mulai dari bazar offline<\/em> UMKM serta pelatihan online<\/em> dan offline<\/em> bagi para pelaku UMKM. <\/p>\n\n\n\n

Bazar Offline UMKM menjadi ajang showcase<\/em> produk andalan UMKM kepada sekitar 3.000 lebih pengunjung yang ditargetkan hadir secara langsung di Assembly Hall, Menara Mandiri Lantai 9, Jakarta Selatan.  <\/p>\n\n\n\n

Adapun UMKM yang terlibat, antara lain puluhan UMKM Rumah Binaan (RB) Bank Mandiri dan Kementerian BUMN, mitra binaan IIKBM dan Johnny Andrean Group, serta alumni program Mandiri Sahabatku (MS) bagi Pekerja Migran Indonesia (PMI). <\/p>\n\n\n\n

Selain itu, kegiatan UMKM Merah Putih juga menggelar pelatihan online<\/em> dan offline<\/em> dari para praktisi dengan materi yang menarik, seperti cara memasarkan dan mempromosikan produk dan pentingnya memiliki dokumen legalitas usaha.  <\/p>\n\n\n\n

Selain itu, Bank Mandiri berkolaborasi dengan mitra e-commerce<\/em> Tokopedia untuk mendukung transformasi digital para pelaku UMKM yang tergabung dalam UMKM Merah Putih agar bisa berjualan secara daring di Tokopedia. <\/p>\n\n\n\n

\u201cBank Mandiri akan selalu mendukung dan memenuhi kebutuhan para pelaku UMKM dengan menyediakan layanan yang berkualitas dan terpercaya,\u201d jelasnya. <\/p>\n\n\n\n

Dalam program UMKM Merah Putih kali ini, lebih dari 2.000 pelaku UMKM diharapkan bisa go digital <\/em>dan memaksimalkan teknologi untuk mendorong pertumbuhan bisnis ke depan. Dengan begitu, para UMKM mampu berkontribusi positif terhadap pertumbuhan ekonomi di dalam negeri. (ip\/jh)<\/p>\n","protected":false},"excerpt":{"rendered":"

BusinessUpdate – Bank Mandiri bekerja sama dengan PT Rintis Sejahtera (Jaringan Prima) menyelenggarakan program UMKM Merah Putih 2023 pada 14-17 November 2023 di Jakarta.  Program bertajuk \u201cAccelerate Growth Through Digital Innovation\u201d itu berfokus pada peningkatan kemampuan adaptasi serta perkembangan bisnis terhadap ekosistem digital bagi pelaku usaha mikro, kecil dan menengah (UMKM).\u00a0 Senior Executive Vice President […]<\/p>\n","protected":false},"author":6,"featured_media":9456,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84,49],"tags":[426,1024,720,987,1282,990,5598,4636,137],"class_list":["post-9455","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bank","category-csr","tag-bank","tag-jaringan","tag-mandiri","tag-merah","tag-prima","tag-putih","tag-rintis","tag-sejahtera","tag-umkm"],"yoast_head":"\nBank Mandiri Gelar UMKM Merah Putih untuk Dorong Digitalisasi - 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