{"id":9861,"date":"2023-12-11T10:03:52","date_gmt":"2023-12-11T03:03:52","guid":{"rendered":"https:\/\/businessupdate.id\/?p=9861"},"modified":"2023-12-11T10:03:57","modified_gmt":"2023-12-11T03:03:57","slug":"tiktok-resmi-berkongsi-dengan-goto","status":"publish","type":"post","link":"https:\/\/businessupdate.id\/?p=9861","title":{"rendered":"TikTok Resmi Berkongsi dengan GoTo"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>BusinessUpdate &#8211;<\/strong> PT GoTo Gojek Tokopedia Tbk. (GOTO) dan TikTok, mengumumkan kemitraan strategis untuk memperkuat pertumbuhan ekonomi digital Indonesia. Mereka fokus pada pemberdayaan serta perluasan pasar bagi pelaku usaha mikro, kecil dan menengah (UMKM).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tokopedia dan TikTok Shop Indonesia akan dikombinasikan di bawah PT Tokopedia. Nantinya, TikTok akan memiliki pengendalian atas PT Tokopedia. Fitur layanan belanja dalam aplikasi TikTok di Indonesia akan dioperasikan dan dikelola oleh PT Tokopedia.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok akan menginvestasikan lebih dari US$1,5 miliar atau sekitar Rp23,27 triliun sebagai komitmen jangka panjang untuk mendukung operasional Tokopedia.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Melalui kesepakatan ini, TikTok dan GoTo dapat memperluas manfaat bagi pengguna serta pelaku UMKM Indonesia. Pertumbuhan bisnis Tokopedia setelah dikombinasikan dengan TikTok Shop Indonesia ini akan membawa keuntungan bagi GoTo, yang akan tetap menjadi mitra ekosistem bagi Tokopedia, termasuk menjangkau pasar yang lebih luas dengan layanan keuangan digital melalui GoTo Financial dan <em>on-demand services<\/em> dari Gojek.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GoTo juga akan menerima aliran pendapatan dari Tokopedia sejalan dengan skala dan pertumbuhan perusahaan tersebut. Kemitraan strategis ini akan diawali dengan periode uji coba yang dilaksanakan dengan konsultasi dan pengawasan dari kementerian serta lembaga terkait.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Program yang akan diluncurkan di masa uji coba ini adalah kampanye Beli Lokal dimulai pada 12 Desember 2023 bertepatan dengan Hari Belanja Online Nasional (Harbolnas).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hadir di aplikasi Tokopedia dan TikTok, kampanye Beli Lokal akan mempromosikan berbagai jenis <em>merchant<\/em>, dengan fokus utama pada produk asal Indonesia.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Program Beli Lokal di aplikasi TikTok, akan memungkinkan para pengguna TikTok berbelanja dan berinteraksi dengan produk lokal favorit mereka. Ke depannya, TikTok, Tokopedia, dan Grup GoTo berkomitmen memberikan manfaat lebih luas bagi para pelaku UMKM di Indonesia dengan memanfaatkan <em>platform e-commerce<\/em>, dan mendorong penciptaan jutaan lapangan kerja baru dalam lima tahun mendatang.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dengan penggabungan kedua bisnis tersebut, lebih dari 90% <em>merchant<\/em> merupakan pelaku UMKM. Transaksi tersebut diharapkan akan selesai pada kuartal I\/2024. Kesepakatan&nbsp; ini sejalan dengan langkah Grup GoTo untuk memperkuat posisi keuangan serta strategi perseroan untuk memperluas cakupan pasar.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Untuk memastikan keberlanjutan langkah PT Tokopedia dalam mendorong perkembangan ekonomi digital nasional, akan dibentuk komite untuk memfasilitasi transisi dan integrasi yang diketuai oleh Patrick Walujo, dengan dukungan dari perwakilan PT Tokopedia dan TikTok. (pa\/jh)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessUpdate &#8211; PT GoTo Gojek Tokopedia Tbk. (GOTO) dan TikTok, mengumumkan kemitraan strategis untuk memperkuat pertumbuhan ekonomi digital Indonesia. Mereka fokus pada pemberdayaan serta perluasan pasar bagi pelaku usaha mikro, kecil dan menengah (UMKM).&nbsp; Tokopedia dan TikTok Shop Indonesia akan dikombinasikan di bawah PT Tokopedia. Nantinya, TikTok akan memiliki pengendalian atas PT Tokopedia. Fitur layanan [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9862,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[1081,406,407,4666,4263,408],"class_list":["post-9861","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bums","tag-aplikasi","tag-gojek","tag-goto","tag-shop","tag-tiktok","tag-tokopedia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TikTok Resmi Berkongsi dengan GoTo - Businessupdate.id<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessupdate.id\/?p=9861\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok Resmi Berkongsi dengan GoTo - Businessupdate.id\" \/>\n<meta property=\"og:description\" content=\"BusinessUpdate &#8211; PT GoTo Gojek Tokopedia Tbk. 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